Rovi Corporation, a global leader in entertainment discovery, today announced that Grundig, one of the world’s leading home electronics brands, has enhanced its line of LED TVs with Rovi technologies and services for entertainment discovery and monetization. The two companies signed agreements for the use of Rovi TotalGuide CE and Rovi Advertising products in Grundig LED TVs distributed in Germany, the Nordic region, Western Europe, Turkey, and Russia.
“We want our TVs to make consumers’ lives easier and deliver some of the most innovative technologies available on the market,” said Akin Garzanli, Head of Global Product Management Consumer Electronics at Grundig. “By working with Rovi, we are able to deliver a world-class discovery experience that enables consumers to make sense of the seemingly endless amount of entertainment available, while at the same time creating new opportunities for us to monetize our footprint.”
Rovi TotalGuide CE, accessible through the “Guide” button on Grundig TV remote controls, is designed to increase entertainment consumption and consumer satisfaction. The advanced discovery solution combines Rovi entertainment metadata to offer descriptive editorial, plot overviews, credits, trailers, celebrity profiles and more, with TV listings information, and sophisticated search and recommendations capabilities. The solution enables consumers to find the entertainment content that interests them across a range of sources including broadcast programming, premium over-the-top (OTT) entertainment and catch-up TV. Rovi Advertising generates an ongoing revenue stream through the integration of advanced display and video campaigns within the user interface of consumer electronics devices that are designed to engage and entertain consumers while they are actively searching for content to watch. Rovi handles the entire ad process for CE clients from global sales and creative ad development, through campaign delivery and analysis. The Rovi Advertising service also provides Grundig a vehicle to promote its own products and services as well as those of its partners.
“Rovi TotalGuide and advertising solutions represent a great combination for TV makers that want to compete profitably for the home entertainment viewer,” said Pim Versteeg, senior vice president, Sales EMEA, Rovi. “Streamlining multi-source content discovery helps drive average-revenue-per-user rates through increased content consumption, while advertising insertion helps drive new revenue streams and funds for future innovations.”
About Rovi Corporation
Rovi (rovicorp.com) is leading the way to a more personalized entertainment experience. The company’s pioneering guides, data, and recommendations continue to drive program search and navigation on millions of devices on a global basis. With a new generation of cloud-based discovery capabilities and emerging solutions for interactive advertising and audience analytics, Rovi is enabling premier brands worldwide to increase their reach, drive consumer satisfaction and create a better entertainment experience across multiple screens. The company holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California.
Forward Looking Statements
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