The new website, developed for Instate by Leeds based Web Design and Development Studio Havoc Inspired, marks the final phase of Instate’s ambitious rebranding project.
Instate Technology Ltd came under new ownership in September 2013 and under the stewardship of the newly appointed Managing Director, Mr Tony Taylor, has sought to create a brand which better reflects the full range of Document Management, IP Telephony, IT Services, Cloud and Web based solutions which Instate is now able to offer to businesses.
Havoc Inspired were tasked with developing a website which’d both reflect that Instate Technology ltd is a modern, customer focused, Yorkshire based business and deliver a browsing experience that mirrors their commitment to providing high quality and effective solutions to business problems but in a simple, straightforward and easy to digest way.
Havoc Inspired presented Instate Technology Ltd with a no-nonsense, user friendly, intuitive website.
“ It’s clean, easy-to-navigate, well-balanced and without any superfluous distractions” advises Marketing Manager, Mr Jan Wielgosz.
“Whether you’re looking for Document (Imaging) Management, Cloud Services, Communications or rdware the new website makes it incredibly easy to find exactly what you’re looking for,” explains Software Development Manager, Mr Gary Lehan,“ And that’s exactly what we needed.”
The Instate site, also, comes with an easy to use Content Management System to enable Instate to add content and develop the site, over the coming months, as they roll out new services, offers and deals.
“Instate’s been providing IT solutions to businesses for over 28 years“ explains Havoc Inspired’s founder Mr Ryan Taylor.
“ To maintain brand recognition we decided to keep the basic feel of Instate’s logo the same but applied a modern, clean design element to reflect the company’s modern and friendly approach to doing business.”
“ We wanted our new website to speak to visitors in the same friendly, knowledgeable tone that’s used by our in-house experts when they’re advising businesses on the complete range of, IP Telephony, Document Management and Web Based solutions that we provide,” explains Managing Director, Mr Tony Taylor.
After evaluating the work of several web based writers - Copywriter and Content Producer Lucie De Lacy was chosen to create content for the newly redesigned Instate Technology website.
“ Everyone at Instate really liked Lucie’s friendly, fluid writing style” explains Marketing Manager, Jan Wielgosz.
“ She quickly grasp the technical aspects, was happy to make amends when needed and her writing style’s so conversational it really reflects the way we do business at Instate.”
A Leeds base, collaboration focused, Design and Development Studio who are passionate about responsive design and usability across all platforms.
Havoc Inspired are able to provide clients with everything for any type of project from simple sites to complete application builds. Havoc Inspired’s sites are not only aesthetic pleasing but easy to navigate and designed to work across multiple communication platforms.
Lucie De Lacy
Lucie De Lacy is a freelance copywriter, content producer and PR consultant. She is forever fighting the battle against bad and boring copy