The UMNI (umni.es), is a company with a long trajectory in developments of website and online stores, as well as iPhone and iPad applications, once more, gives a step forward innovating its own business line, opening Todo Coches Hot (todocheshot.com) and Todo Dolls (tododolls.com), two online toy stores dedicated to the two exclusive brands: Hot Wheels and Barbie’s.
Focused in creating two new business lines and innovated solutions, they made a strong bet for the toy sales one the electronic commercial areas with less development in Europe. But beside, adding an innovator factor in this sector: the exclusivity and the detail.
Offering envoys to 26 countries of the European Union, and with immediate Latin-American market expansion on March, include prices adapted to the different currencies, and a highly competitive cost of envoys to countries such as Austria, Germany, Belgium, Luxembourg, Poland, Switzerland, Czech Republic, Eire, Monaco, Slovakia and Slovenia, with prices that oscillated between 5€ and 11€ without minimum order.
The main objective of Todo Coches Hot and Todo Dolls it’s the customer care, based in dedicated stores only to specific toys, so throughout a website, the customer have the opportunity to choose the product and its characteristics, with a high level of detail. With more than 40 categories and characteristics to filter the search, with personalize descriptions explained every detail, including exclusive and detailed pictures of each product realized by a special own team.
This exclusivity makes the difference from others online business, since the detailed selection it’s a novelty concept, because does not include assortment or surprise products; so the product chosen by the customer on website, it’s the same that he will receive at home. This advantage allows to focuses all the marketing and communications strategies to specific brand’s customer, making in such a way the difference from the traditional toy stores.
Addressed to two types of market: the infantile and the collectors, offering a lot of benefits, such as: prices, low envoy cost, good offers all the time, discounts and different forms of payments. Beside both stores work with a specialized blog with all the curiosities and novelties related to each brand.