In an effort to inspire, encourage and educate Entrepreneurs to market their businesses in a way that delivers measurable results, Unilatina School of Business and Linda Musgrove, the TradeShowTeacher have joined EntrepreneurshipWeek USA as a program partner to offer a “Marketing 101 – Recipe for Success” Seminar. The seminar is designed for Entrepreneurs, but all business professionals are welcome to attend this complimentary event, scheduled for Monday, February 26, 2007 from 7pm – 9pm at the Unilatina School of Business in Davie, FL.
With 1,633,574 small businesses and 1,022,276 self-employed businesses in Florida alone reported in the most current Federal Data, the “Marketing 101 – Recipe for Success” Seminar presented by Linda Musgrove, the TradeShow Teacher offers a wide range of topics designed to facilitate increased promotion and growth for these entrepreneurial businesses. Highlights include practical strategies for:
• Market Segmentation, Targeting and Positioning;
• Competitive Intelligence;
• Branding and Messaging;
• Advertising and Public Relations;
• Public Speaking;
• Internet Marketing;
• Trade Show Marketing;
• Network Marketing;
• Guerilla Marketing Tactics.
“We are excited about the leadership and expertise that Unilatina School of Business and Linda Musgrove, the TradeShow Teacher brings to EntrepreneurshipWeek USA as a program partner,” said Carl Schramm, president and CEO of the Kauffman Foundation. “Educating entrepreneurs and reinforcing the value that entrepreneurs and innovators bring to our economy is critical to America’s long-term prosperity – more so now than ever before.”
“While many Entrepreneurs have great product offerings, they often don’t have the right recipe for promotion and lose profitability by failing to market their products effectively”, said Linda Musgrove, President of TradeShow Teacher. “Unclear messaging, trade jargon, targeting the wrong market segment, exhibiting at the wrong Trade Shows/Table Top Shows and limited or no web presence are just a few examples of the errors made by many Entrepreneurs and Small Businesses. Entrepreneurs are resourceful by nature; the “Marketing 101 – Recipe for Success” Seminar will provide easy to apply strategies to revamp their current Marketing approaches and to generate increased revenue.”
“It is our pleasure to host the Marketing 101 – Recipe for success seminar; the attendees will learn valuable strategies for marketing, networking and how to generate strategic alliances that can increase their referrals and businesses revenue”, said Lydia Bautista, President of Unilatina - UL School of Business.
The complimentary “Marketing 101 – Recipe for Success” Seminar will be held on Monday, February 26, 2007 from 7pm – 9pm at Unilatina School of Business, located at: 3452 S. University Drive, Davie, FL.
About Linda Musgrove
Linda Musgrove is President of the Miami based Trade Show Training & Consulting firm, TradeShow Teacher, catering to businesses nationwide. Over the years, she has taught many companies how to improve their Trade Show Results through Educational Trade Show Marketing Programs for individuals, departments or entire teams and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment.
The TradeShow Teacher has spoken at many Associations and Trade Shows, offering sessions consisting of Marketing Topics, Booth Staff Training, How to Obtain Qualified Leads, How to Follow Up with Leads to Increase Post Show Sales and Post Show Reporting Strategies to Measure ROI & Enable Exhibit Program Growth and MORE! Most recently, she presented at the Internet Telephony Expo & South Florida Real Estate Expo and will be a speaker/faculty member at the next Exhibitor Show and Exhibitor Fast Track Sessions. She is also on the Faculty of Unilatina Business School, teaching a Marketing Course and the Vice President of BNI Aventura (Business Network International).
UNILATINA UL School of Business is a degree granting institution providing private education in the field of business, and languages. It was founded on January 2000, under the corporate by law of the State of Florida, as a contribution to higher education on the new millennium. The institution is managed by a group of experienced educators with the goal of providing Holistic Education and training to individuals who want to be entrepreneurs, be part of the labor market or increase language skills. P: 954-607-4344
The school offers the diploma programs of Small Business Management, Marketing and Sales Management, International Business Management, Travel and Tourism Management, Sales Representative, an Associate Degree of Business Administration and English as a Second Language.
About the Kauffman Foundation
The Ewing Marion Kauffman Foundation of Kansas City is a private, nonpartisan foundation that works with partners to advance entrepreneurship in America and improve the education of children and youth. The Kauffman Foundation was established in the mid-1960s by the late entrepreneur and philanthropist Ewing Marion Kauffman.