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Enterprises Harness Social Networking for Increased Agility and Responsiveness Finds Frost & Sullivan - Offering a smarter combination of enterprise social networking tools will widen market potential - Conferencing.Frost.com
Enterprises Harness Social Networking for Increased Agility and Responsiveness Finds Frost & Sullivan

 

NewswireToday - /newswire/ - Mountain View, CA, United States, 2014/03/13 - Offering a smarter combination of enterprise social networking tools will widen market potential - Conferencing.Frost.com.

   
 
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The need to enhance communication and collaboration in the workplace to increase employee engagement, accelerate decision-making, and boost overall productivity is driving the global enterprise social networking market. Organizations are integrating purposeful social collaboration functionality into workflows to dynamically connect people and information at the appropriate time, instead of relying solely on legacy collaboration tools utilized in traditional static use cases.

Frost & Sullivan's new research, Analysis of the Global Enterprise Social Networking Market, finds the total number of full-suite enterprise social platform subscribers is expected to go up from 208 million in 2013 to 535 million in 2018. Currently, there are about 2 billion workers worldwide who could benefit from enterprise social technologies across numerous industries, organizations, locations and job roles. This research includes a market overview, external challenges, forecast and trends, market share and competitive analysis, and a last word of analyst predictions and recommendations.

"Enterprise social networking continues to have mass appeal as it combines the user-friendliness and relationship-oriented nature of consumer social media with more powerful features and enterprise-grade control," said Frost & Sullivan Information and Communication Technologies Program Manager and Industry Principal Robert Arnold (frost.com/RArnold). "Moreover, its ability to significantly improve business agility, responsiveness, innovation, and customer service owing to increased employee access to information and expertise bolsters the market."

The benefits of enhancing business through social channels are resonating with decision-makers, but every organization needs to set realistic expectations and measure performance (sometimes creatively) to make the value proposition meaningful for their specific situation. A shift in employee behavior and company culture is required to foster contribution and engagement by the critical mass of users needed to make enterprise social networking successful.

In addition, the future of enterprise collaboration requires a smarter combination of different tools that can be customized to best fit each organization's and workgroup's unique needs. Manufacturers started delivering on these requirements, with some leading platforms offering strong analytics and reporting functionality that not only demonstrate the true value of enterprise social capabilities, but also give companies globally relevant insights to adjust their business strategies as warranted by market conditions and other external and internal factors.

Nevertheless, governance, risk, compliance, and security concerns particularly in regulated industries and lines of business will remain a key challenge until enterprise social networking solutions mature further, and customers become more educated on its value. The financial services sector is already among the leading adopters of these solutions owing to better education, careful planning, and well-defined implementation and usage strategies.

"Likewise, organizations of all sizes across different industries could benefit from enterprise social networking solutions," stated Arnold. "It will be important, however, for end users globally to determine the best deployment model (hosted or premises-based), features, and use what will deliver the most value for them."

Analysis of the Global Enterprise Social Networking Market is part of the Conferencing & Collaboration (conferencing.frost.com) Growth Partnership Service program. Frost & Sullivan's related studies include: Analysis of the Global Web Conferencing Market, North American VoIP Access and SIP Trunking Services Market, and North American Audio Conferencing Services Market. All research included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

Join Frost & Sullivan's interactive Visionary IT portal for the latest Information and Communication Technologies research, insights and tools to make winning, long-term business decisions. Visit visionary-it.gilcommunity.com/.

About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion | Join Us: Join our community | Subscribe: Newsletter on "the next big thing" | Register: Gain access to visionary innovation

Analysis of the Global Enterprise Social Networking Market / ND0E-64

 
 
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Enterprises Harness Social Networking for Increased Agility and Responsiveness Finds Frost & Sullivan

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