NewswireToday - /newswire/ -
San Diego, CA, United States, 2014/03/11 - Trevor Hansen, CEO, to speak on the Multicultural Market and Growth Opportunity for Retailers and Publishers - EPMG.com.
PMG, the nation’s leading multicultural media partner, announced today that Trevor Hansen, CEO of EPMG, will be presenting at the 2014 Newspaper Association of America (NAA) mediaXchange conference.
Hansen will be sharing keen insights around multicultural growth and the value of delivering the right message in media that are local and relevant. The session, titled “The Multicultural Market: A Growth Opportunity for Retailers and Publishers”, will be held on Wednesday, March 19, 2014 at 11:00 am and will explore the following topics:
• Multicultural growth and the opportunities it presents
• Media landscape and engagement, including custom insights from Nielsen
• Best practices in print and digital multicultural strategy
“With over 85% of all U.S. population growth in the last decade being multicultural, we’re seeing a huge demographic shift and a resulting change in the power and influence of these communities,” said Trevor Hansen, CEO, EPMG. “I am looking forward to presenting at the upcoming mediaXchange conference to share insights and best practices with retailers and publishers.”
NAA mediaXchange is the largest gathering of industry executives in the U.S. The conference focuses on strategies to increase audience and revenue, innovations inside and outside the industry, and the sharing of best practices. NAA mediaXchange will be held this year from March 16-19, 2014 at the Hyatt Regency in Denver, Colorado.
To schedule an appointment to meet with an EPMG team member during the conference, please contact Alex Sanchez, executive vice president, director of Hispanic media and custom publishing at asanchez[.]epmg360.com.
EPMG (epmg360.com) is the leading multicultural media buying and planning partner in the United States. With a focus on hyper-relevancy, EPMG’s expertise is leveraged by Fortune 500-level clients and major advertising agencies. EPMG combines proprietary research data, powerful C-suite level tools, and exceptional service with the proven effectiveness of multicultural print and digital media to give clients media solutions that deliver measurable ROI.