NewswireToday - /newswire/ -
Pittsburgh, PA, United States, 2014/03/05 - Education, training and marketing materials available to promote TRIVEX lenses - PPGTRIVEX.com. NYSE: PPG
PPG Industries, the inventor of CR-39® lens material and developer of optical innovations such as TRANSITIONS® photochromic lenses and TRIVEX® lens material, and its U.K. partners announced the launch of a new program for 2014 to capitalize on the interest and growth of Trivex material among independent eye care professionals in the U.K.
This program is focused on education, training and marketing tools designed to highlight the benefits of Trivex lenses for patients. Each eye care provider that participates will be identified as a Trivex Lens Specialist Practice and provided with point-of-sale materials and useful information on dispensing Trivex lenses, as well as an opportunity to participate in an online training seminar and invitations to various social gatherings.
“We have developed this unique program for the U.K. market to bring together opticians who wish to communicate the benefits of Trivex lenses to their patients,” said Dora Plisic, PPG trade manager, optical materials. “The program will offer perfect support for opticians who wish to broaden their expertise and gain experience with Trivex material so they will be able to recommend a lens that can truly exceed their patients’ expectations.”
The Trivex Lens Specialist Practice program (ppgtrivex.com) is open to all eye care professionals interested in learning about and promoting Trivex lenses. Eye care professionals who wish to participate in the program can contact Dora Plisic at plisic[.]ppg.com.
PPG: BRINGING INNOVATION TO THE SURFACE™
PPG Industries' vision is to continue to be the world’s leading coatings and specialty materials company. Through leadership in innovation, sustainability and colour, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG (ppg.com) has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2013 were $15.1 billion.
Bringing innovation to the surface is a trademark and CR-39 and Trivex are registered trademarks of PPG Industries Ohio, Inc.
Transitions is a registered trademark of Transitions Optical, Inc.
Contact: Silvia Boccardi - Zed_Comm
P: +39 327 2236481 - E: silvia[.]zedcomm.it.