Kentico Software, the web content and Customer Experience Management provider, announced today a new partnership with long-time Kentico Gold Certified Technology Partner and strategic interactive agency iMedia to deliver more efficient management of social content and community engagement via website environments. The announcement was made from the Technology for Marketing & Advertising (TFM&A) Conference being held in London this week.
To help organizations more easily manage their social content for social, including company event calendars, iMedia worked with Kentico to create the Kentico social Connector. The solution provides marketing managers with a powerful tool to manage both their social and website content within a central workspace.
“Increasingly, the power of marketing in today’s social media driven world comes down to content,” said Joel Macaluso, CEO of iMedia. “With the new Kentico social Connector, customers can more efficiently launch content marketing across the website and social environments for greater fan engagement and overall campaign success.”
The Kentico social Connector has four main components, which together give marketers the opportunity to engage fans more efficiently and securely:
• Event Management
• Image Management
• Content Management
• social Insights Widget
With Kentico social Connector, users have the ability to promote safe brand interaction with messaging while using the monitoring capabilities to supervise social comments. Within Kentico, managers are able to create events and add photos, which automatically display on both the website and social page in real time. Additionally, the Kentico social Connector helps companies increase their reach and audience while providing useful analytics for future marketing campaigns.
“With iMedia, we’re able to provide a cutting-edge solution that helps marketers more easily engage customers on social and derive greater value from their social communities,” said XXX, XXX of Kentico. “It’s just one more example of how closely we work with our technology partners to add features and functionality to the Kentico CMS solution, so our customers can create sophisticated, successful campaigns.”
We are a strategic interactive agency that conceives, designs and produces integrated and results driven digital brand experiences. Our web, mobile, ecommerce, CMS, and social media solutions ensure our clients marketing initiatives create value for their brands, build enduring relationships with their customers and provide measurable results. Visit imediainc.com/ for more information. Some of our Kentico clients include: Panoramic Power, The New York County Dental Society, Research Sandbox, and many more.
About Kentico CMS
Kentico CMS is an enterprise Web Content Management System and Customer Experience Management solution that provides a complete set of features for building websites, intranets, community sites, and e-commerce solutions on the Microsoft ASP.NET platform, on-premise or in the Cloud. It supports mobile websites, SEO, document management, online marketing tools, multilingual websites, and multisite management, and comes out of the box with 70 ready-to-use modules, 400 configurable web parts, and source code available by request.
About Kentico Software
Kentico (kentico.com) provides an affordable, award-winning integrated marketing solution that’s easy to use but also highly customizable for powerful real-time customer-centric marketing across multiple channels, on-premise or in the Cloud. Founded in 2004, Kentico is headquartered in the Czech Republic with offices in the US, UK, and Australia. A Microsoft Gold Certified Partner with 1,100 digital agency partners, Kentico powers more than 18,000 websites in 90 countries. Customers include Bacardi; Great British Chefs; Gibson; Mazda; Microsoft; Mighty River Power; Run and Become; Sony; Vodafone.
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