Amscreen, Europe's largest digital place based media network, has today announced the launch of its new creative solution,' Amscreen Event'.
The offering is the latest addition to the Amscreen solutions portfolio and will enable advertisers to screen 'event-based' content within minutes, further securing the network's position as the most immediate and flexible provider of digital outdoor coverage in the UK.
'Event' will allow advertisers to immediately feature content on the 4000 screen network to more than 5 million UK adults a week as well as providing the ability to tailor messaging both geographically and by time of day in as little time as 15 minutes to reach across the entire UK wide network.
Having seen a move towards smarter tactical campaigns such as Trebor’s Royal Jelly Babies and the recently featured ‘Cadburys Curly Wurly curling’ campaign, Amscreen (amscreen.eu) has created some national packaging and processes to deliver maximum audience across all networks making it as quick and easy to react to both national and worldwide news and events. Following the excitement around The UK Winter Olympics curling team, a bespoke campaign across 2,500 forecourts and WHSmith venues neatly tied back to the event line with the strap line “The difference between a Curly Wurly and curling stone? You don’t let go of a Curly Wurly”.
Sarah Nugent, Business Director, PHD commented: "We always want our advertising campaigns to be engaging and relevant. Using Amscreen's Event solution we were able to screen topical creative within minutes, creating awareness and conversation amongst customers."
Amscreen MD Jamie Lindsay said,"Event is our latest creative solution offering. The beauty of our unique technology is that we bring the immediacy of online to the world of outdoor on a national scale within minutes, allowing advertisers to react to news, sports events or anything else they so choose."