PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: Oracle Corporation

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Oracle Buys BlueKai - Extends the World’s Largest Marketing Cloud with the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience -
Oracle Buys BlueKai


NewswireToday - /newswire/ - Redwood Shores, CA, United States, 2014/02/24 - Extends the World’s Largest Marketing Cloud with the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience - NYSE, NASDAQ: ORCL

Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Oracle today announced that it has signed an agreement to acquire BlueKai, the industry’s leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.

The BlueKai solution includes its Data Management Platform, which centrally organizes a company’s customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI. BlueKai also runs the world’s largest third party data marketplace to augment a company’s proprietary customer data with actionable information on more than 700 million profiles.

BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation in order to deliver orchestrated and personalized customer interactions across all marketing activities and channels.

BlueKai combined with Oracle’s Marketing and Social solutions provide customers with the ability to build the richest user profiles combining information from first party and third party sources including media, advertising, social, and mobile sources.

The combination will also allow both B2B and B2C organizations to build unmatched personalized cross-channel campaigns and customer interactions across e-mail, web, social, mobile, advertising and syndicated content channels.

The Oracle Marketing Cloud is an integral part of the Oracle Customer Experience Cloud which includes commerce, sales, service, social and marketing. Together, the Oracle Customer Experience Cloud enables a seamless and integrated exceptional customer experience from the first touch point through the entire customer lifecycle.

More information on this announcement can be found at

Supporting Quotes
“Modern marketers require new ways of acquiring, centralizing, interpreting, and activating customer data across marketing channels so that they can enhance the customer experience and maximize the return on their marketing spend,” said Steve Miranda, Executive Vice President, Applications Development, Oracle. “The addition of BlueKai to the Oracle Marketing Cloud enables marketers to act on data across both known customers and new audiences and precisely target customers with a personalized message across all channels.”

“As a leader in marketing data management, BlueKai’s innovative products convert fragmented and disparate marketing data into high-performance results for companies,” said Omar Tawakol, CEO, BlueKai. “We are thrilled to join Oracle and extend Oracle’s Customer Experience portfolio to include the industry’s most effective big data cloud platform for marketers.”

About Oracle
Oracle ( engineers hardware and software to work together in the cloud and in your data center.

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

This document is for informational purposes only and may not be incorporated into a contract or agreement.

Contact: Ken Bond, Oracle Investor Relations
P: +1 650-607-0349 - E:[.]

Oracle is currently reviewing the existing BlueKai product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of BlueKai’s product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by BlueKai or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. It is intended for information purposes only, and may not be incorporated into any contract.

Cautionary Statement Regarding Forward-Looking Statements
This document contains certain forward-looking statements about Oracle and BlueKai, including statements that involve risks and uncertainties concerning Oracle's proposed acquisition of BlueKai, anticipated customer benefits and general business outlook. When used in this document, the words "anticipates","can”,"will","look forward to","expected" and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or BlueKai, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed, the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business may deteriorate and/or Oracle or BlueKai may be adversely affected by other economic, business, and/or competitive factors. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of Oracle or BlueKai. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this document. Neither Oracle nor BlueKai is under any duty to update any of the information in this document.

Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: Oracle Corporation


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick Newswire Today Visibility Checker


Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!

  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!

Oracle Buys BlueKai

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Oracle Corporation | BlueKai
Publisher Contact: Deborah Hellinger - 
212-508-7935 deborah.hellinger[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Oracle Corporation securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From Oracle Corporation / Company Profile

Read Software Most Recent Related Newswires:

Teva Pharmaceuticals and IBM Expand Global Partnership to Enable Drug Development and Chronic Disease Management with Watson
Silvercrest Asset Management Group Selects OpenText to Modernize its Analytics Capabilities for the Digital World
Aspect Software Named Ventana Research Technology Innovation Award Winner for Customer Excellence
PROS to Join Panel at TIACA Air Cargo Forum in Paris
Cerillion Named A Visionary in Gartner’s 2016 Magic Quadrant
Bostik, World-class Adhesives Leader Selects PROS to Provide Customers with Personalized Buying Experiences
IBM Empowers Singapore Startup with Blockchain and Bluemix for Island-wide Federated Lockers Network
Altitude and HigherGround Partner to Deliver Best-in-Class Recording Solution for Contact Centers
NAKIVO Nearly Doubles Revenue Worldwide in Q3 2016
Yeovil Hospital to Make Significant Advances in Patient Care, Efficiency and Safety with Clinically Advanced Paperless System
Subex to Host 13th Global User Conference At Jaipur, India
SBI SECURITIES Works with IBM to Test Blockchain Technology for Bond Trading Platform
Yellowfin Top Ranked for Usability in Ventana Research’s 2016 Mobile BI Value Index
Yellowfin Named A Leader in Fourth Consecutive Nucleus Research Value Matrix for Business Intelligence & Analytics
Altitude and Comways Partner to Deliver New Contact Center Solutions for High Growth Companies in Benelux

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  Demyk Lightmod Products, Inc.

  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (