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SAP and DigitalRoute Join Forces to Enrich Customer Experience for Telcos - SAP AG announced a significant expansion of its relationship with DigitalRoute, a leading provider of new approaches to Big Data management [NYSE: SAP] - DigitalRoute.com
SAP and DigitalRoute Join Forces to Enrich Customer Experience for Telcos

 

NewswireToday - /newswire/ - Stockholm, Sweden, 2014/02/20 - SAP AG announced a significant expansion of its relationship with DigitalRoute, a leading provider of new approaches to Big Data management [NYSE: SAP] - DigitalRoute.com.

   
 
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The targeted result is an enhanced solution that shall bring together data from both operational and business support systems (OSS and BSS), providing unique insights that are expected to help communications service providers (CSPs) navigate toward monetizing their Big Data in today’s stormy market conditions.

Historically, it has been difficult for CSPs to create a bridge between data stored in OSS and BSS systems and, as a result, they have relied on incomplete information when engaging with customers. Connecting these two key data stores makes it possible to give carriers a more complete view of customers’ experiences and interactions, and could be the basis of insight that helps to reduce churn, create more successful service offerings and drive deeper customer satisfaction. This is particularly important in today’s market, which is characterized by increased margin pressures, new categories of competition and rapidly changing consumer expectations and needs. Faced with these pressures, CSPs are focusing on customer experience and loyalty in order to secure future margins and maintain profitability.

By working together to create this enhanced offering, SAP and DigitalRoute are uniquely positioned to deliver the holistic view and rapid insights that telecoms operators need. The SAP® Convergent Mediation application by DigitalRoute collects and processes data from operational and business solutions, which can be used to power analytics based on the SAP HANA® platform in conjunction with the SAP® InfiniteInsight® solution and the SAP® Customer Usage Analytics analytic application. Merging Big Data derived from both network and business sources in real time, SAP and DigitalRoute plan to offer a solution that directly enables the CSP to address challenges like churn management, real-time IT and OSS-based Policy Control (PCRF), network experience management and more all in a real-time and predictive way. This is intended to enable a CSP to quickly enrich and maximize a customer’s experience.

About DigitalRoute

DigitalRoute (digitalroute.com) has been providing new approaches to enterprise data management since 1999. Its MediationZone solution offers high throughput and provides a unique degree of user configurability. This means customers achieve greater cost efficiencies, improved times-to-market for new service offerings, the ability to monetise any data, and greater end-customer satisfaction. It also ensures that the right downstream systems receive the right data in the required format regardless of source or destination, and without losing a single bit. MediationZone is the foundation from which multiple, mission-critical Use Cases can be addressed in the areas of Online Control and Data Management. Over 300 leading companies worldwide actively use DigitalRoute technology to meet their data management needs, including a number of OEM partners who use our solution as a central part of their own offering. DigitalRoute is built on the core values of Expertise, Open-Mindedness and Commitment. The company is headquartered in Stockholm, Sweden with regional offices in Gothenburg, Atlanta, and Kuala Lumpur. DigitalRoute is a venture-backed, privately held company.

 
 
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Written by / Agency / Source: Digital Route AB

 
 

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SAP and DigitalRoute Join Forces to Enrich Customer Experience for Telcos

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Telcos | DigitalRoute
Publisher Contact: Keith Brody - DigitalRoute.com 
+44(0)74 5543 4333 keith.brody[.]digitalroute.com
 
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