fashiontv, an internationally broadcast television channel specializing in fashion, and NEC Corporation announced today that they are entering into a global collaboration on a fashion-related advertising service based on image recognition features of smartphones.
Starting today, the two companies will successively launch "fashiontvscan," a smartphone application that features free-of-charge fashion-related content services and advertising services for businesses in 23 countries and regions (*).
fashiontvscan lets users view videos and read news stories on the latest in fashion. As users direct their smartphones towards TV commercials, newspaper ads, magazine ads, outdoor signboards, posters and others, the app recognizes images, photos and logos then guides users to designated websites, where they can obtain detailed information on fashion items, campaign information and coupons.
The fashiontvscan app is equipped with NEC's independently developed "GAZIRU" image recognition technology, recognized as one of the world's top-class recognition technologies. The app works with GAZIRU to smoothly display information and allow users to conveniently shop online, saving them the trouble of searching the Internet.
The two companies will capitalize on fashiontvscan to offer services that guide consumers to company websites and provide big data analysis, including marketing-related services that help analyze the behavioral history of users guided to such websites.
fashiontv is an exclusive fashion-dedicated entertainment channel, airing programs featuring the latest fashion trends on a 24/7 basis to approximately 350 million households throughout the world. With brand power in the fashion industry and a global-level viewer base, it operates an extensive online advertising business, including a wide range of promotions on YouTube. Today, amid trends toward multi-channel corporate promotions and the expansion of e-commerce markets, there is a need for effective promotions that seamlessly attract users from conventional ads and video content to online services.
NEC is currently placing a focus on the social solutions business in order to offer leading-edge big-data-based technologies, products and services under the brand name of NEC Big Data Solutions. The services provided under this partnership represent a forward looking expansion of big data-related sales into a wider range of industries, which is necessary for the future growth of big data-related business.
Features of fashiontvscan include:
1. Services for Individual Customers
1.1 Leading-edge fashion-related videos
Users can view videos featuring fashion shows and events held in different parts of the world featuring popular models, designers, celebrities, behind-the-scenes stories in the fashion industry and lifestyles all free of charge.
1.2 Access to fashion-related news
Users gain access to the latest fashion information, including news about worldwide fashion, the latest trends, brands, information on fashiontv, scenes from fashion shows and information about popular stores.
1.3 Topical information about brands
The service offers the latest information about fashion brand events and bargain information.
1.4 Image recognition service
Simply by running fashiontvscan and holding their smartphones over an ad or other specific object, users can instantly go to shopping and other related websites. They can use the service through intuitive operation, with no need for search-engine-based text searches.
2. Advertising Services for Businesses
2.1 Promotion Support Service
The service supports companies' promotions by guiding fashiontvscan users to designated websites when they hold their smartphones over television, newspaper and magazine ads, outdoor signboards, posters and others. This allows advertisers to offer users detailed product and promotional information, lead them to their shopping websites and make coupons available.
2.2 Behavioral Data Collection Service
fashiontvscan makes use of GAZIRU PLUS, a service newly added to GAZIRU, to collect data on what interests users and what information they have obtained. This allows businesses to offer optimized promotions according to targets, objectives, places and time slots, and to plan their marketing by analyzing collected data.
Going forward, the two companies will continue to enrich the content available through fashiontvscan and to expand its availability. They will also build ties with telecommunications operators and advertising agencies throughout the world in order to expand the advertising service business.
fashiontv and NEC will display this service at Mobile World Congress 2014, Hall 3, Stand No. 3N10, scheduled in Barcelona from Monday, February 24, 2014 to Thursday, February 27, 2014.
Based on its Mid-term Management Plan 2015, the NEC Group is working towards the safety, security, efficiency and equality of society. Going forward, NEC aims to develop solutions for a wide range of social issues, as a company that creates value for society through the promotion of its "Solutions for Society," which provide advanced social infrastructure utilizing ICT.
(*) 23 countries and regions: Austria, Bulgaria, France, Germany, Hong Kong, India, Indonesia, Italy, the Philippines, Poland, Portugal, Romania, Russia, Spain, Serbia, Singapore, South Africa, Switzerland, Taiwan, Turkey, Ukraine, the United States and Vietnam.
About NEC Corporation
NEC Corporation (nec.com) is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.
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