Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research, announced today that TMC, a global, integrated media company, has named Confirmit MyMobile a CUSTOMER 2014 Product of the Year Award winner.
Confirmit MyMobile provides enterprises with the ability to capture in-the-moment feedback from respondents, regardless of their location. Built specifically to address the issue of consistent branding, Confirmit MyMobile enables companies to harness the power of the mobile channel through a customizable app which perfectly reflects the company’s brand.
Whether in the call center, in the boardroom or in the field, capturing the Voice of the Customer (VoC) at the right time and in the right manner is critical to driving insight. Even more important is the need to get it to the right stakeholder quickly so they can take action that enhances new product development, raises customer retention and drives positive word of mouth.
“A consistent brand image is key to building and bolstering the reputation of a business,” said Michael Wooh, Chief Marketing Officer at Confirmit. “It’s important to ensure that brand identity is carried through a VoC program, regardless of which channel the customer uses to communicate with that organization. Confirmit MyMobile enables businesses to maximize the insight they can achieve, without compromising their brand identity.”
In addition to providing an immediate channel for standard questions, Confirmit MyMobile streamlines the submission of rich media files, including audio, photo and video clips, regardless of whether respondents are on- or offline. GPS data translates to incredibly deep insight, as companies can get a clear picture about customers and respondent locations.
“On behalf of both TMC and CUSTOMER magazine, it is my pleasure to honor Confirmit with a 2014 Product of the Year Award,” said Rich Tehrani, CEO, TMC. “Confirmit MyMobile has proven deserving of this elite status and I look forward to continued innovation from Confirmit in 2014 and beyond.”
The 16th Annual Product of the Year Award winners are published in the January/February 2014 issue of CUSTOMER magazine.