Hearst Corporation and Code and Theory today announced the relaunch of Hearst.com, the new fully responsive destination for news content from one of the nation’s largest diversified media and information companies. Challenging the notion of what the public face of a corporation should be online, Hearst worked with Code and Theory to bring to life a responsive, flexible, and scalable design that highlights the company’s eye for innovation, imagination and inspiration.
“Hearst has a rich 125-plus-year history as a dynamic, forward-thinking corporation,” said Steven R. Swartz, president & CEO, Hearst Corporation. “We knew it was time for a bold, new website that reflected these values. The end result is striking, and allows us to communicate our massive breadth of content, business divisions, interests and achievements better than ever before.”
“It’s a site that’s built for longevity and change,” said Mike Treff, managing partner of the Product Design Group at Code and Theory. “Every company changes over time, but most templatized design systems are too rigid to accommodate any major transformation. It’s why we built the new Hearst.com on a flexible design system that allows for growth as the company expands, and enables them to keep the site feeling fresh, every single day. It gives people a reason to come back.”
As part of the launch, the company is also releasing a newly redesigned Hearstlink, an e-newsletter that is sent to more than 20,000 employees working across hundreds of diversified businesses around the world. Starting this week, for the first time ever, Hearst is offering a new weekly public edition of the Hearstlink e-newsletter, which is available to anyone. To subscribe, visit Hearst.com and sign up in the header or footer of the site with your email address.
The relaunch of Hearst.com represents the first project of larger collaboration between Hearst and Code and Theory. The team is currently building a next-generation, scalable design solution to sit across more than 20 Hearst Magazines consumer brands. The first of those will roll out in spring 2014.
“We first asked ourselves: ‘Why do people visit our site?’” Swartz said. “Maybe you’re a company with a great idea looking for a partner; maybe you’re a new employee who wants to get more involved; maybe you’re a reporter looking for more information on our latest television programming. The beauty of our new site is that it makes finding specific information easy for any type of visitor, but it also encourages serendipitous discovery.”
Key to the new responsive design is the customized Content Management System (CMS), which Code and Theory designed and built from the ground up. It offers a much easier way for Hearst’s communications team to add, update and surface existing site content on the fly, and build e-newsletters with just a few clicks.
About Code and Theory
Code and Theory is a creative company that designs products and brand experiences across platforms. With offices in New York, San Francisco, and London, the agency works with a diverse set of brands including Dr Pepper Snapple Group, Maybelline New York, Burger King, Comcast, Vogue, Mashable, and many others.
About Hearst Corporation
Hearst Corporation (hearst.com) is one of the nation’s largest diversified media and information companies. Its major interests include ownership of 15 daily and 34 weekly newspapers, including the Houston Chronicle, San Antonio Express-News and Albany Times Union; hundreds of magazines around the world, including Good Housekeeping, Cosmopolitan, ELLE and O, The Oprah Magazine; 29 television stations, which reach a combined 18 percent of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, HISTORY and ESPN; significant holdings in automotive, electronic and medical/pharmaceutical business information companies; a 50 percent stake in global ratings agency Fitch Group; Internet and marketing services businesses; television production; newspaper features distribution; and real estate.