NewswireToday - /newswire/ - London, United Kingdom, 02/14/2007 - Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report on the growing private label food and drinks market.

“Private Label Food and Beverages in the U.S” estimates that the market will increase in value from $48 billion in 2006 to more than $56 billion by 2011.

The idea that a local retailer can offer products as good or better than a national brand at a lower price is gaining currency and consumer confidence in these products is growing. Two benefits of this are that customers have access to a greater value product and the retailer is more profitable. Market growth comes as no surprise as retailers and manufacturers have replaced the low-quality generic products with high-quality products and packaging that rival national brands.

The current wave of high-visibility private-label products, including organics and other premium fare, has effectively contributed to both the building of brand equity and relationship building with core customers.

Dairy and grain foods have gained the most with 2006 U.S. retail sales reaching more than $7 billion and $5 billion respectively. In the beverage category, store-brand bottled water and energy drinks top the list, with bottled water growing by more than 12%.

This informative report provides a comprehensive look at new product trends and selling trends with realistic growth projections. It offers competitive profiles of industry trend-setters, and looks at private-label consumer attitudes and purchasing behavior.

“Private Label Food and Beverages in the U.S” is available in pdf format from Report Buyer.

Agency / Source: Report Buyer

Availability: All Regions (Including Int'l)

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