NewswireToday - /newswire/ -
Tokyo, Japan, 2014/02/06 - Dentsu, Inc. announced that the U.S. operation of the Dentsu Group’s Carat, one of the world’s largest media networks, has been named Advertising Age’s 2014 Media Agency of the Year - Dentsu.co.jp. Tokyo: 4324
Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that the U.S. operation of the Dentsu Group’s Carat, one of the world’s largest media networks, has been named Advertising Age’s 2014 Media Agency of the Year. Advertising Age is a leading U.S. advertising industry publication.
Carat’s proprietary survey tool CCS and the collaborative framework it has established within the Dentsu Group were among the factors that led to the award decision. It is the second year in a row that Carat has been named the magazine’s Media Agency of the Year.
In addition, Dentsu Group digital marketing agency 360i, headquartered in New York, is No. 3 on Advertising Age's 2014 Agency A-List, while digital creative agency Firstborn, also headquartered in New York, has been selected as one of the “10 Agencies to Watch in 2014.”
About Dentsu, Inc.
Dentsu, Inc. (dentsu.co.jp) maintains the top share in the Japanese advertising market, which accounts for 10.5% of the global market. In terms of net sales, Dentsu is the No.1 advertising company in the domestic market.
The reason for Dentsu’s dominance is twofold: The Company has a diverse client portfolio and enjoys solid buying power in all major mass media formats. Dentsu handles the advertising campaigns of many blue-chip companies, and major global clients have chosen the Company to act as a partner in the Japanese market. Such connections underpin a well-balanced client portfolio.
In addition, Dentsu maintains the top share in all mass media formats in Japan, but in television, which carries the largest volume of advertising, the Company’s share far outdistances that of the competition. Furthermore, Dentsu is always ahead of the domestic market with strategic preparations in high-growth media categories, such as the Internet.