Baynote, a leading provider of big data solutions for retail, today announced the release of Baynote VUE, a self-service merchandising application purposely built to equip retail marketing teams with the tools needed to create engaging, revenue-generating online experiences. Existing merchandising applications typically require extensive training or vendor support to use, and according to Gartner, Inc., 45 percent of retailers have identified retiring legacy systems as one of the top challenges retailers plan to solve during the next three years. Baynote VUE is the first application of its kind to deliver a simple, consumer-like design that guides users through self-service tasks, provides powerful reporting and data access and delivers the performance of a modern big data engine.
“Every one of our customers has a unique problem to solve,” said David Markle, director of site experience at Hayneedle.com. “To be successful, our merchandisers and marketers must have easy-to-use tools that allow them to personalize the customer experience based on consumer behavior and trends in real-time. Baynote’s new tool set will help us deliver on that experience.”
Baynote VUE is built on a platform that leverages Hadoop and other data technologies to deliver the scalability and performance required for modern retail. The new platform combines big data storage, processing and machine learning with Baynote’s retail algorithms and new real-time server architecture. With this foundation, teams of marketers and merchandisers can deploy merchandising and personalization strategies broadly across a growing number of products, categories, pages and devices with speed and accuracy.
“Retailers are still figuring out how to respond to the needs of customers in the omni-channel era, as many retailers are struggling to offer a unified experience across channels” stated Leslie Hand, research director, IDC Retail Insights. “Easy-to-use solutions that allow retailers to learn from individual shopping patterns and existing customer data from multiple sources in a more intelligent and efficient way will empower merchandisers to create the cohesive and relevant experiences that customers demand.”
“E-commerce is highly competitive and growing fast as retailers have more products, faster turnover and shoppers demanding relevant, personalized experiences however they shop,” stated Bill Hustad, CEO, Baynote. “Retail innovation is being driven by customer expectations and merchants need to be responsive. Baynote VUE puts the power of a modern big data platform directly in the hands of merchandisers, enabling them to deliver the breakthrough customer experiences that ultimately increase order values, conversion and revenue.”
Baynote spoke with more than 30 retail merchants such as Hayneedle.com, XO Group and Urban Decay to inform the design of the work flows, reporting specifications and merchandising controls in VUE. To ensure that marketing teams can capitalize on and share the insights provided by the solution, Baynote VUE includes accurate reporting and data access for non-technical users. Users can create and easily export custom reports for analysis in applications like Microsoft Excel or Tableau, or extract larger data sets through an industry standard, secure data API for integration with other corporate business intelligence and web analytics systems.
Baynote VUE is a self-service web application and data platform for retail e-commerce which includes:
• A Hadoop-based data architecture that scales to meet most big data needs;
• Pre-installed algorithms and data models tuned specifically to the needs of e-commerce that enable merchandisers to optimize for revenue and shopper engagement;
• A simple, elegant user interface that enables merchandisers to design, test and deploy strategies easily across touch points, maximizing customer conversion and average order value; and
• An accurate reporting dashboard with 24×7 availability, custom reporting capabilities and secure APIs for data transfer to other in house systems.
Baynote VUE is available as a SaaS solution beginning February, 2014.
Baynote (baynote.com) is a leading provider of big data solutions for retail. Using Baynote’s patented approach, retailers are able to personalize the consumer shopping experience “in the moment,” displaying compelling offers, content and products that increase engagement, conversion and average order value. Baynote rapidly integrates with existing websites, onsite search, chat or email systems to increase ROI without deep IT involvement or expensive system upgrades. Based in San Jose, Calif., Baynote’s personalization solutions are trusted by more than 300 of the world’s most well-known brands, including Bluefly, Crate and Barrel, Jockey, 3M, Urban Decay and more.