Kentico Software, the web content and Customer Experience Management provider, announced today it was used by digital agency Burns Marketing to power the new Scrum Alliance website and has partnered with the organization to help promote the benefits of its Agile framework, Scrum, to the Kentico customer community.
“Scrum Alliance needed a new site that increased engagement with existing members while demonstrating how it helps development teams be more productive and successful,” said Rob Bean, Vice President, New Media, Burns Marketing. “Since its re-launch, the new site has inspired a new level of excitement and participation among its members.”
Burns Marketing and Scrum Alliance chose Kentico EMS to achieve the following:
• Message specific personas, from software developers to upper management;
• Use responsive design to address the needs of a growing mobile user base;
• Provide staff with a superior content management experience and a comprehensive digital marketing toolkit;
• Facilitate the planning and delivery of the project using the Scrum framework.
Since its re-launch, the Scrum Alliance website has experienced significant growth in core measurements through December 2013, including:
• Total visits: Up by 37%
• Unique visitors: Up by 28%
• Page views: Up by 25%
• Average visit duration: Up by 3%
• Bounce rate: Down by 14%
“Burns Marketing has effectively leveraged the power of Kentico CMS/EMS to help move our organization forward with our digital marketing initiatives and has set the stage to provide our members a world-class website experience,” said Carol McEwan, CSM, Managing Director, Scrum Alliance. “Kentico CMS/EMS has been a solid solution that we can ‘grow into’ and allows us to iteratively develop new features and functionality moving forward.”
Kentico has named Scrum Alliance as a Kentico Technology Partner and seeks to educate its customer base on the merits of the Scrum framework starting with a new webinar led by Scrum Alliance Certified Scrum Trainer and Certified Scrum Coach “Agile Bob” Hartman on February 11, 2014.
“We are very proud to have been selected by Burns Marketing and Scrum Alliance to power the new website, and we’re looking forward to educating our customers on the significant benefits of the Scrum framework,” said Thomas Robbins, Chief Evangelist at Kentico.
About Scrum Alliance
Scrum Alliance (scrumalliance.org) is the largest and most influential professional membership organization in the Agile world. With over 250,000 members worldwide, Scrum Alliance is fulfilling its mission of transforming the world of work. Members include Scrum practitioners, trainers, and coaches. Scrum Alliance operates as a nonprofit organization, visit the website for more information.
About Burns Marketing
Burns Marketing (burnsmarketing.com) is a technology-driven powerhouse of creative goodness. A full-service agency with offices in Denver and northern Colorado, we help brands generate demand for their products and services like we’ve been doing since 1972 for companies like Datalink, Seagate, VMware, HP, Comverge, SolidFire, Freightliner/ATBS, Life Technologies, Vail Resorts, Kroll Factual Data, Baxa, and many others. Read more of our story online or call 970.203.9656 for more information.
About Kentico CMS
Kentico CMS is an enterprise Web Content Management System and Customer Experience Management solution that provides a complete set of features for building websites, intranets, community sites, and e-commerce solutions on the Microsoft ASP.NET platform, on-premise or in the Cloud. It supports mobile websites, SEO, document management, online marketing tools, multilingual websites, and multisite management, and comes out of the box with 70 ready-to-use modules, 400 configurable web parts, and source code available by request.
About Kentico Software
Kentico (kentico.com) provides an affordable, award-winning integrated marketing solution that’s easy to use but also highly customizable for powerful real-time customer-centric marketing across multiple channels, on-premise or in the Cloud. Founded in 2004, Kentico is headquartered in the Czech Republic with offices in the US, UK, and Australia. A Microsoft Gold Certified Partner with 1,100 digital agency partners, Kentico powers more than 18,000 websites in 90 countries. Customers include Bacardi; Great British Chefs; Gibson; Mazda; Microsoft; Mighty River Power; Run and Become; Sony; Vodafone.
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