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Scala Shows How to 'Connect & Engage' with Customers Through Mobile Devices & Apps to Bridge the Gap Between the Online and Offline World At ISE 2014 - Scala shows how to “connect & engage” with customers through mobile devices and apps to bridge the gap between the online and offline world at ISE 2014 -
Scala Shows How to 'Connect & Engage' with Customers Through Mobile Devices & Apps to Bridge the Gap Between the Online and Offline World At ISE 2014


NewswireToday - /newswire/ - Amsterdam, Netherlands, 2014/01/28 - Scala shows how to “connect & engage” with customers through mobile devices and apps to bridge the gap between the online and offline world at ISE 2014 -

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Interaction and omni-channel solutions are at the heart of Scala’s booth at Integrated Systems Europe 2014. Scala will showcase several solutions which encourage visitors to interact by means of tablets, mobile phones and even hand gestures. Visit booth K182 in hall 8 at the RAI exhibition & congress centre in Amsterdam.

Come fly with us
One of the main attractions at the Scala stand is the “Interactive City” which allows visitors to fly through a virtual city exploring several digital signage solutions per industry. Visitors can take a virtual flight into retail, corporate communications, banking and quick service restaurant settings. Experience how digital signage is the connection point in a successful omni-channel experience.

The Connected Store
A dedicated retail area on the stand presents visitors with an engaging, interactive shopping experience. Mobile devices and apps have introduced retailers to an unprecedented level of personalised engagement. By means of Bluetooth Low Energy (BLE) it is now possible to pinpoint a customer’s location within a store. Scala demonstrates a solution using beacons which can send customers personalised notifications about items near them, items on sale in the store or products of particular interest. We show how customers can even “connect” their phone to one of the playback screens in the store… 1-on-1 engagement!

“Lift technology” is used with a range of Whisky bottles, displaying relevant information on a screen whenever one of the products is lifted from its spot on the store shelf.

To complete the future view on the retail experience Scala has also included electronic shelf displays. This solution allows store owners to adjust pricing per store-shelf location instantly, with only one click, across many different locations.

Connected Coffee Bar
Ordering and waiting for a coffee to go will be a breeze at Scala’s coffee bar. Order your coffee through a self-service kiosk without the need to remember your ticket number: A picture is taken when you order. Once the coffee is ready your picture will show up on a screen. Tweet to Win! While you wait for your coffee, participate in the daily prize draw for an iPad mini by tweeting about your favourite solution displayed at the Scala stand.

Analyse & Optimise! See Scala Advanced Analytics in action. This solution can help transform point-of-sale data into actionable insights for maximised sales and operational efficiency. Get the metrics you need to analyse performance. Up-to-the-second transactional data from the Connected Coffee Bar will be analysed on the stand. Combined with user-driven Scala Advanced Analytics and reports, retailers can now make informed decisions much faster.

Award Winning In-Store “Connect & Engage” Solution
One dedicated wall displays an award winning in-store Scala social media solution. Customers of a large travel agency chain post their holiday Instagram pictures, Tweets, and Facebook messages. These are displayed on screens inside the travel agency’s stores, combined with content showcasing great holiday destinations.

Impactful Assistive Selling Tool: Scala Fling. This solution allows store associates to “throw” product movie clips from a catalogue of holiday destination clips on a tablet to a large playback screen with the flick of a finger.

Pick and choose what you want to see through NFC
Using a Near Field Communication (NFC) enabled device, customers can now determine what is displayed on an array of MicroTiles to find more information about the services they are interested in. This is showcased by enabling visitors to choose between various dynamic solutions. Use your NFC enabled phone and choose: the award winning multi-zone TV channel of Jyske Bank or the award winning corporate communication solution of a professional multinational services firm.

At the same spot on stand K182 in hall 8 you can test the Scala Gesture Control solution, which uses hand gestures to provide a fun, futuristic shopping experience. Customers can interact with digital displays featuring their favourite products by simply moving their hands in front of a camera.

About Scala
Scala ( has a passion for creating intelligent digital signage solutions that move products, consumers, and employees. Driving more than 500,000 screens worldwide, Scala solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives. Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90 countries.

Advanced Analytics
Scala Advanced Analytics combs through data to find patterns and suggest optimized content for all of the touch points in the physical store. Depending on the customer’s data, a price change or relevant messaging can be dynamically displayed for stronger engagement. Scala Advanced Analytics is an iterative learning cycle that continuously improves and adapts based on trends and patterns in the data.

Scala Enterprise
Scala has recently announced Release 10.2 of Scala Enterprise Content Manager and Scala Designer. The highlights of this new release are:

• “Templated” messages are supported on Android players and the Samsung Smart Signage Platform by converting them to a sequence of images
• Administrators, through the use of status icons, can easily monitor the condition of their network
• Playback audit reporting has been enhanced through the use of wizards
• Text crawls and text boxes can now have images embedded in them
• HTML5 web clips have been enhanced so that users can now control their appearance, for instance scrollbars and transparency.
• Networks can be scaled using Scala Enterprise Broadcast Server which allows users to use satellite and multicast data transfer

Scala Stand Partners

Mdina Media Main Player Sponsor
Mdina Media has more than 10 years international experience, with solutions in the high-end digital signage industry. Providing the customer with a personal and innovative product is the key.

Mdina Media ( offers low-cost players on AMD and Intel platforms; all embedded and Scala certified. The players offer multiple-display capabilities, with connections to 2 3 4 6 or 12 screens. During ISE 2014, the company will showcase several players: QE-series with AMD Kabini and optional AMD DASH 1.1 technology. This system is based on a low power, high performance processor (9 25 W), featuring AMD Radeon HD8000 graphics. QS-series, based on AMD R-series (35 W), where one single APU chip contains AMD Radeon HD7660G graphics and processor. Low-cost A1000 player with Freescale ARM technology. Players with Intel iAMT 9.0 and a Haswell Intel Core processor, which can display three full HD screens.

NEC Main Screen Sponsor
NEC Display Solutions Europe ( will present ‘A World of Visual Experience’ at ISE 2014 demonstrating the vertical sector expertise through a comprehensive range of new display technologies and software solutions on show (stand 4-R24). Through a world of visual experience, NEC will showcase new innovative display solutions targeted to enhance awareness, communication, productivity, analysis and enjoyment in almost all industries from Travel to Retail to Education with performance ready for the most critical challenges, combined with ecological features that help to create a sustainable society.

Adder Technology
Adder Technology ( is a leading developer and thought leader in connectivity solutions. Adder’s media networks, extenders and keyboard, video and mouse switch solutions enable the control and distribution of IT systems around the world. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs. Adder has offices in the United States, United Kingdom, Germany, the Netherlands, Spain, Sweden, China and Singapore. Adder’s user base ranges across markets such as Retail, Financial, Industrial, Medical, Broadcast, Air Traffic Control, Digital Signage, Military and Server Management. Adder manufactures products under its own brand as well as for a number of OEM customers and its products are marketed and supported by a global network of resellers and distributors.

World debut for Q series as Christie applies cutting edge to all core sectors. Christie ( will give a world debut to its new Q Series 1-chip DLP® projector platform one of several cutting-edge solutions which address burgeoning AV segments such as rental staging, collaboration, command and control and large scale video mapping. Across 500 sq.m of interactive zonal space, Christie will also be showing its latest 4K technology, Phoenix open content management system (for Command & Control), the Brio (for collaboration requirements), recent additions to its flat panel family and MicroTiles displays (including the Interactivity Kit).

IAdea ( has fused the Scala Android Player into its Android media player and 10-inch signboard products for the highest performance, reliability and ease of deployment possible. IAdea will demonstrate the new “dual display” capability of the digital signboard. In addition to showing content on the small screen, the device can now (with one player license) project the same content to a second display via HDMI connection. This feature is great for product promotion, event showcase, and waiting queue applications where two screens can provide consistent message to viewers up close and from afar. It has already helped Scala partner win a 7,500-player project in 2014.

Professionals in more than 40 countries turn to MediaVue for digital signage player PCs. Our SureVues power street furniture along the Las Vegas strip, digital menu boards in Saudi Arabia and 51-screen video walls at the gateway to the 2012 London Olympics. Unlike our competitors, MediaVue ( designs and configures SureVue players to be a central, integrated component of your digital signage project, linking player hardware, operating system, application software and displays. We support you where and when you need us before, during and after installation.

Option connects Things to the Cloud. With more than 20 years of experience and many industry’s firsts in the wireless industry, the Company ( is ideally positioned to bring the most efficient, reliable and secure wireless solutions to business markets (B2B) and industrial markets (M2M). With CloudGate the Company has the perfect intelligent M2M gateway for the digital signage industry. The Company partners with system integrators, value added resellers, application platform providers, value add distributors and network operators to bring tailor made solutions to end-customers.

Poindus ( is specialized in the design and manufacture of industrial computing hardware for retail, hospitality, healthcare and industrial automation. We offer not only “one-way-interaction” terminals but also solutions that are beneficial to your business and your customers. By combining leading technology with flexible manufacturing ability, we can answer fast and accurately to rapidly changing market needs. Our products are powerful, intuitive and driven by market feedback. We do believe that interactive technology helps to make your life easier. Especially in the interactive computing industry we want to deliver solutions that move our partners’ business forward in their markets by constantly developing and refining our systems to provide more and better information to the executives of our business partners. Poindus understands fully that reliability and simplicity are crucial for running your business successfully.

Step4Media will be presenting TelemediaVision, its turnkey digital menu board solution, at the Scala booth at ISE. This unique, database driven product enables partners to create and manage dynamic digital menu boards without the need for programming. TelemediaVision ( includes a user-friendly CMS, is available in SaaS mode and can be hosted on own Scala servers.

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Scala Shows How to 'Connect & Engage' with Customers Through Mobile Devices & Apps to Bridge the Gap Between the Online and Offline World At ISE 2014

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Scala Gesture Control | Scala
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