Cision has been named the winner of In2 SABRE Awards Insights Product or Service for its analytics platform, wire service and influencer database.
The In2 SABRE Awards are hosted by The Holmes Report and designed to recognize the most innovative work in content creation, multimedia storytelling, data, analytics, research and measurement, and are an expansion on the Silver SABRE Awards.
Cision was recognized in the research, analytics and insights category for its integrated PR and marketing software which brings together content marketing, the world’s largest and most accurate media database, social influencer search, media analysis and more.
“The evolution of PR to an integrated, cross-channel industry is a sign of its value and people,” said Peter Granat, CEO of Cision. “We’re glad to not only be a part of this evolution, but also be recognized for the role our software plays in it.”
Judges of the Awards include staff from Golin Harris, Weber Shandwick, Skype, Ketchum and Visa. Other companies honored for their work include MWW Group, Allison + Partners, Text 100, Ogilvy PR, Olson Engage and Mbooth.
“The In2 SABRE Awards celebrate North America’s best content and engagement work,” Granat said. “The caliber of companies recognized puts us in good company, and we will continue to grow with and for the PR and marketing industries.”
Cision (cision.com) is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011.