PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: Cobalt Group, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

New Solution for Dealers Allows Targeted Insight into Local Markets - Polk Territory Pro Insights Now Available to All Cobalt PowerBrand Customers [NYSE: IHS] [NASDAQ: ADP] - IHS.com / Cobalt.com
New Solution for Dealers Allows Targeted Insight into Local Markets

 

NewswireToday - /newswire/ - Seattle, WA, United States, 2014/01/23 - Polk Territory Pro Insights Now Available to All Cobalt PowerBrand Customers [NYSE: IHS] [NASDAQ: ADP] - IHS.com / Cobalt.com. NASDAQ: CDK

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Cobalt, a business unit of ADP Dealer Services, Inc. (a division of ADP®) and the global leader in digital solutions for automotive manufacturers and their dealer networks, and Polk, recently purchased by IHS, Inc. (NYSE: IHS), a leading global source of critical information and insight, today announced that the Polk Territory Pro solution is now available to franchised dealers subscribing to Cobalt PowerBrand for planning strategic digital advertising campaigns. PowerBrand is a dealer-controlled, multichannel digital advertising solution that leverages the automotive industry’s first and most advanced hyper-local advertising platform.

Polk Territory Pro provides Cobalt PowerBrand dealers a competitive landscape and local market insights, revealing opportunities for business growth and taking their digital targeted marketing efforts to the next level.

“Territory Pro provides a new level of insight to dealers when it comes to digital advertising campaigns,” according to Brad Korner, VP Sales and Client Services, from Polk/IHS Automotive. “Allowing dealers to adjust and re-allocate campaign budgets and plans based on changes and opportunities in their local markets enables better business planning,” Korner continued. “It also offers an opportunity to align advertising and marketing budgets to drive vehicle sales and service opportunities.”

The insight included in the versatile quarterly Territory Pro report available through PowerBrand identifies:

Zip code-level insight of in-market prospects for targeted marketing campaigns
New and used vehicle information, including which vehicles are being sold by competitors in the same market
Service opportunities
Segment, make and model detail
Age of vehicles in the area based on VIO (Vehicles in Operation) data

“Cobalt is focused on providing dealers the business insights they need to make smart advertising decisions,” said Max Steckler, vice president, Global Advertising Solutions/Business Intelligence, Cobalt. “Polk market analysis, complemented by Cobalt’s own analytics, provides dealers with unmatched intelligence in achieving their sales objectives,” he added.

Territory Pro is available now to Cobalt customers using PowerBrand and Polk is showcasing the breadth of the integrated Territory Pro solution during the National Automobile Dealers Association (NADA) Convention and Expo this weekend in New Orleans. For details and demonstrations, please feel free to visit the Polk/IHS Automotive booth, #3429 during the Convention.

About Cobalt
Cobalt (cobalt.com), a business unit of ADP Dealer Services, provides digital marketing solutions to a majority of US automotive dealers and manufacturers, and is North America’s leading provider of automotive marketing services. For over 18 years, Cobalt’s mission has been to help automotive dealers and manufacturers increase their retailing effectiveness and profitability. The company offers a comprehensive set of highly effective and efficient marketing solutions and services, delivering seamless shopping experiences to consumers, and high quality sales opportunities to dealers.

About ADP
With more than $11 billion in revenues and more than 60 years of experience, ADP® (adp.com) serves approximately 620,000 clients in more than 125 countries. As one of the world’s largest providers of business outsourcing and Human Capital Management solutions, ADP offers a wide range of human resource, payroll, talent management, tax and benefits administration solutions from a single source, and helps clients comply with regulatory and legislative changes, such as the Affordable Care Act (ACA). ADP’s easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, and heavy equipment dealers throughout the world.

About IHS
IHS (ihs.com | polk.com) is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs more than 8,000 people in 31 countries around the world.

Polk/IHS Media Relations: Michelle Culver, Polk/IHS Automotive
P: 313-309-9505 - E: mculver[.]lambert-edwards.com

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Cobalt Group, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


New Solution for Dealers Allows Targeted Insight into Local Markets

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Cobalt | IHS Inc.
Publisher Contact: Chris Reed - Cobalt.com 
503-699-1806 creed[.]cobalt.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Cobalt Group, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Cobalt Group, Inc. / Company Profile


Read Software Most Recent Related Newswires:

Mentor Graphics Adds ReqTracer to Fast-Growing Mentor Safe ISO 26262 Qualification Program
PTC and Deloitte Announce Plans to Accelerate Internet of Things Adoption and Innovation for Businesses
Seattle Chocolate Company Chooses SYSPRO ERP Software to Support Growth and Enhance Visibility
Hexaware Expands European Presence - Opens Global Delivery Centre in Bucharest
Noble® SmartAccept™ Receives Patent for Inbound Service Technology
BRF Chooses OpenText to Transform its Supply Chain Ecosystem to Help Improve Security and Compliance of Information Exchange
Koch Completes Investment of More Than $2 Billion in Infor
PROS Customer Saint-Gobain Glass Solutions Wins Coveted IDG Digital 50 Award
SWAN Mobile, a.s. Selects Subex’s Industry Leading ROC® Fraud Management Solution
Central New York Care Collaborative (CNYCC) Chooses IBM Watson Care Manager to Improve Health Across the Region
Axway Helps Healthcare Providers Power Connected Health Experiences at HIMSS 2017
Yellowfin Partners with Kodak to Launch Industry-first Analytics Enabled Cloud Workflow Platform
Core-Backbone Deploys Infinera Cloud Xpress for Interconnections Across Germany
Infor Launches Integrated Service and Support Agency for Healthcare Customers
eClinicalWorks Announces Successful Deployment with CommonWell Health Alliance

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  Al Rowaad Advocates & Legal Consultants





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)