The ranking, based on a survey of more than 20,000 online advertisers, publishers and agencies in the affiliate marketing industry, was conducted by media entity mThink, publishers of Revenue+Performance magazine.
“Now in its sixth year, the annual rankings recognize the efforts of affiliate networks to support and drive successful online campaigns while also providing deeper insight into the pulse of the industry,” said Chris Trayhorn, CEO of mThink. “With Rakuten LinkShare having earned the top spot for the third year in a row, it’s clear the company is dedicated to its global network of advertisers and publishers who consistently and vocally share their vote of confidence.”
The survey, known as the “Blue Book,” is an annual ranking that identifies the top 20 CPS and CPA performance marketing networks among more than 500 in consideration. An external panel of industry experts, which represent every aspect of the affiliate marketing industry, provides additional input into the survey results.
“Being recognized as the world’s top performance marketing network yet again is both an honor and a challenge that we welcome,” said Yaz Iida, chief executive officer, Rakuten LinkShare. “While we’re grateful for this award, we’re also aware of our responsibility to maintain our leadership position by continuing to deliver the best tools and services to our thriving community of advertisers and publishers.”
About Rakuten LinkShare Corporation
Rakuten LinkShare Corporation (linkshare.com) provides online retailers and other businesses with expert online marketing services and solutions. Rakuten LinkShare’s cost per action (CPA) affiliate network and lead generation campaigns can acquire new customers, increase revenue and drive overall results while achieving target return on ad spend. Rakuten LinkShare clients are Fortune 500 and other prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express, Avon Products, and The Body Shop. The company was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, Tampa, London, Tokyo, São Paulo, and Sydney.
Rakuten, Inc. (rakuten.com), is one of the world’s leading Internet service companies, providing a variety of consumer- and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing, logistics and professional sports. Selected by Forbes as 7th among the World’s Most Innovative Companies of 2012, Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees worldwide.
Contact: Kathy Keating, Blanc & Otus
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