Symphony Analytics, a division of global innovation and development services company, Symphony Teleca Corporation (STC), today announced it will be exhibiting at the National Retail Federation's Big Show, booth #110, January 12 - 15, at the Jacob K. Javits Center in New York City.
Consumers today connect with the world through their smartphones, pushing retailers to adopt the latest mobile technologies to effectively engage with their customers. At this year's Retail's Big Show, Symphony Analytics will showcase Near Field Communication (NFC), geo-fencing and other location-based and real-time merchandising, inventory and marketing solutions that are helping retailers transform the traditional shopping experience while increasing customer loyalty and satisfaction.
Through interactive demonstrations and in-depth tutorials based on recent customer projects, Symphony Analytics will reveal the future shopping experience, helping retailers discover real-time engagement tools available through customers' smartphones. The company will also be exhibiting solutions that help combat common challenges retailers face today including how best to:
• Leverage smartphone use to offer customers the ultimate shopping experience;
• Harness power of predictive modeling to effectively respond to customer needs in real-time;
• Exploit location-based technologies to engage shoppers in-store;
• Utilize consumer behavior data to enable meaningful interactions between brands and customers.
"In today's connected world, consumer expectations change rapidly. In order to capture customer loyalty, retailers must become digital disruptors and move more quickly toward omni-channel retailing," said Richard Last, Chairman Emeritus at Shop.org and former Board of Director at National Retail Federation (NRF) "To be able deliver seamless customer experiences anytime, anywhere will remain the biggest challenge. Fortunately new solutions, such as those that leverage mobile device usage and analyze shopper behaviors, are available for retailers to deploy. In 2014, those that embrace the change and execute well, will come out on top."
"With so many consumers shopping from their smartphones and tablets, it is imperative for retailers to augment the traditional in-store retail experience with real-time engagement channels, emerging technology capabilities and advanced marketing analytics tools," said Sweeni Ponoth, Global Practice Leader, Retail and Brands, Symphony Analytics. "We look forward to demonstrating our suite of shopper-driven retail technologies at the Big Show to provide insight into the power that big data and real time predictive analytics can have in engaging consumers at every retail touch point."
About Symphony Analytics
Symphony Analytics (symphony-analytics.com) is one of the largest analytics process integrators and a pioneer in decision sciences and modelling services, helping enterprises to integrate predictive analytics directly into key business processes. Its deep domain expertise in core vertical markets, such as retail and brands, financial services and healthcare, and its partnerships across Big Data and Predictive Analytics eco-systems, bring best-in-class services and solutions to its clients. Symphony Analytics is part of Symphony Teleca Corporation, a fast growing global company with over 6,000 employees in over 32 offices worldwide, including delivery centers in Asia, Australia, Europe and the Americas.
About Symphony Teleca
Symphony Teleca Corporation (symphonyteleca.com), headquartered in Mountain View, Calif., is a global innovation and development services company. The company offers ideation, design, development and managed services to independent software vendors, mobile device and solutions manufacturers and the connected, analytics-driven enterprise. Clients leverage their partnership with Symphony Teleca to deliver innovative SaaS/Cloud enterprise software products, mobile software products and solutions, big data and analytic services and solutions, and enterprise mobility solutions. Symphony Teleca is a fast growing global company with over 6,000 employees in over 32 offices worldwide, including delivery centers in Asia, Australia, Europe and the Americas.
Media Contact: Katie Kennedy, Version 2.0 Communications
P: +1 617-426-2222 - E: kkennedy[.]v2comms.com.