Rovi Corporation, a global leader in entertainment discovery, today announced that LG Electronics has signed on to use Rovi video metadata in LG smart devices. Rovi Data is a broad portfolio of data covering 55 countries, available in more than 15 languages and built on a standard format to help make it easier to launch video services and devices to local markets.
As LG launches new products worldwide, it has the ability to tap into Rovi Video, Rovi’s extensive global database of entertainment data on TV programs, movies, content reviews, cast and crew, and images, to support the user interface and applications on its devices. Initially, LG plans to deploy smart products using Rovi Video in Brazil and Russia.
“We’ve continued to grow our metadata offering to help our customers expand their business and go after new markets,” said Chong-ho Choi, vice president of sales at Rovi. “One of the key benefits of Rovi data for LG and their customers is that it can be applied to various types of devices, including mobile phones and tablets. These devices are becoming an integral part of the home entertainment system and it will be essential to enable cross collaboration between these devices and the TV to create a more holistic entertainment environment. The quality of Rovi data and its standard format can be the foundation for building this experience.”
Used in a broad array of devices, user interfaces and applications worldwide to help consumers find what to watch, Rovi Video is a comprehensive database of information on video content. The database covers both international content and local TV programming information that is needed to be able to cater to the diverse variety of content that is available to TV viewers today.
Rovi Video encompasses data on over 5 million TV programs, half a million movies, a million celebrities, cast and crew bios, photos and content related imagery. Rovi’s entertainment metadata is a part of and developed to work cohesively with Rovi’s Discovery solutions, a range of capabilities that span from the basic guide to advanced guidance technologies and intelligent search and recommendations services for TVs, set-top boxes, tablets and PCs.
At the 2014 International CES in Las Vegas this week, Rovi is hosting host private product demonstrations for key industry executives at Caesars Palace. VIP attendees can view Rovi services and technologies driving entertainment discovery and monetization and learn first-hand how Rovi works with leading brands like LG to help them deliver personalized experiences and unlock the full value of their entertainment offerings.
About Rovi Corporation
Rovi (rovicorp.com) is leading the way to a more personalized entertainment experience. The company’s pioneering guides, data, and recommendations continue to drive program search and navigation on millions of devices on a global basis. With a new generation of cloud-based discovery capabilities and emerging solutions for interactive advertising and audience analytics, Rovi is enabling premier brands worldwide to increase their reach, drive consumer satisfaction and create a better entertainment experience across multiple screens. The company holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California.
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