PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: Rovi Corporation

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Rovi Introduces Audience Management Solutions to Optimize Multi-Screen TV Advertising and Promotions - Fully Hosted SaaS Offering Harnesses Big Data to Help Evaluate Inventory to Create Highly Targeted Campaigns - Rovicorp.com
Rovi Introduces Audience Management Solutions to Optimize Multi-Screen TV Advertising and Promotions

 

NewswireToday - /newswire/ - Las Vegas, NV, United States, 2014/01/07 - Fully Hosted SaaS Offering Harnesses Big Data to Help Evaluate Inventory to Create Highly Targeted Campaigns - Rovicorp.com. NASDAQ: ROVI

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Rovi Corporation, a global leader in entertainment discovery, today announced the availability of new predictive analytics products that enables the use of audience segmentation in managing advanced advertising campaigns and targeting on-air promotions. The new Rovi Audience Management Solution products Ad Optimizer and Promotion Optimizer use proprietary algorithms to analyze a wide variety of consumer and behavioral data, enabling broadcast networks, cable TV operators, service providers and others in the television distribution industry to create highly targeted audience segments and optimize value of their audience or media to reach their revenue goals.

“The entertainment landscape continues to evolve dramatically, creating new opportunities for television networks and service providers to better understand their audiences,” said John Moakley, executive vice president of Data Solutions, Rovi Corp. “Using Ad Optimizer and Promotion Optimizer, our customers can use big data sets that come from multiple platforms; and through deeper analysis of the data, plan advertising or promotion to reach a more specific audience segment.”

Rovi Ad Optimizer is targeted at helping TV networks and multichannel video programming distributors (MVPD) uncover more value from their audiences, maximize ad revenue, increase the effectiveness of their ad inventory, and deliver results to the scale that is required to meet advertising campaign goals. The product combines advanced ad campaign management and media planning functionality into one platform, and features the ability to manage campaigns based on factors such as delivery goals, budget, viewing history and audience demographics.

Rovi’s solution is designed to analyze past viewer behaviors and current campaign results to increase the value and performance of ad inventory across linear, VOD and TVE platforms. The Ad Optimizer has been built from the ground up and can work with today’s most widely used programmatic ad scheduling and management systems and can be easily managed through a browser-based dashboard. The Ad Optimizer is currently in field trials with a programmatic video ad exchange and is expected to be widely available in North America later this quarter.

Rovi Promotion Optimizer, based on the same platform and predictive analytics capabilities as the Ad Optimizer, provides television networks with advanced campaign management and media planning functionality for building and executing audience-based media plans. By using past viewing data and using multiple sources of viewership data from set-top boxes, Promotion Optimizer enables television networks to create plans for on-air promotions that are targeted to rich audience segments. As well as creating optimized plans for individual shows, Rovi’s Promotion Optimizer can also perform yield management across multiple campaigns, helping television networks to use their inventory more effectively. Rovi Promotion Optimizer is also in field trials with a major North America tier one broadcast TV network.

Rovi plans to demonstrate the Ad and Promotion Optimizer Solutions for industry executives in a private suite at Caesars Palace during the CES tradeshow in Las Vegas, January 7-10. Invited attendees can view Rovi services and technologies driving entertainment discovery and monetization, and learn first-hand how Rovi works with leading brands to help them deliver personalized experiences and unlock the full value of their entertainment offerings.

About Rovi Corporation
Rovi (rovicorp.com) is leading the way to a more personalized entertainment experience. The company’s pioneering guides, data, and recommendations continue to drive program search and navigation on millions of devices on a global basis. With a new generation of cloud-based discovery capabilities and emerging solutions for interactive advertising and audience analytics, Rovi is enabling premier brands worldwide to increase their reach, drive consumer satisfaction and create a better entertainment experience across multiple screens. The company holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California.

Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words “will” or “is expected to,” or similar words that describe the Company’s or its management’s future plans, objectives, or goals, are “forward-looking statements” and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company’s most recent report on Form 10-Q for the period ended September 30, 2013 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at sec.gov). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Rovi Corporation

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Rovi Introduces Audience Management Solutions to Optimize Multi-Screen TV Advertising and Promotions

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Chris Taylor - Rovicorp.com 
408-562-3077 Chris.D.Taylor[.]rovicorp.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Rovi Corporation securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Rovi Corporation / Company Profile


Read Software Most Recent Related Newswires:

Infor Delivers Enhanced Mobile Equipment Solution
Mentor Graphics and SiliconIndia Announce 2016 Leadership Awards for the Embedded/VLSI Industry
Korean Retailer Homeplus Optimizes Store Planning with JDA Category Management
IBM and Pfizer to Accelerate Immuno-oncology Research with Watson for Drug Discovery
The VELUX Group to Drive Smart Product Innovation with Implementation of PTC Windchill Across the Enterprise
KPIT Takes A Strategic Stake in A Germany Headquartered Automotive Engineering Services Company
Pegasystems Named Silver Winner for Best New Product of the Year in Best in Biz Awards 2016
Kentico Releases its Most Enterprise-Ready Solution Yet
OneLogin Delivers First-Ever Multi-Environment AWS User Resource Provisioning
Mahindra and IBM to Develop Blockchain Solution for Supply Chain Finance
Toyota Motor Corporation Approves Mentor Graphics Volcano™ VSTAR AUTOSAR Stack for Deployment in Toyota Vehicles
Wiley Launches New Spectra Lab Applications to Help Scientists Manage Analytical Data
Earthlite Drastically Simplifies and Expedites Accounts Receivable Analysis with Datawatch Monarch
PTC Achieves AWS IoT Competency Status
Umbra, VM Backup Appliance Based on NAKIVO Backup & Replication, Generates Business for Integrative

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  NAKIVO, Inc.





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)