EPMG United, the most prominent digital alliance of black newspaper publishers in the U.S., has grown to 1.4 million unique visitors per the latest comScore figures released for November 2013. Google Analytics reports even higher usage with over 4 million unique visitors. EPMG, the nation’s leading multicultural media planning and placement company, via its subsidiary Lionheart Digital, launched EPMG United in July 2013. EPMG United features the strongest black publishers in the nation, including The Washington Informer, The Amsterdam News, The Atlanta Voice, and The Houston Defender.
“The digital network has been a game changer and our online newspaper has expanded our reach, while monetizing everything we do,” said Ron Burke, Director of Advertising and Marketing, The Washington (D.C.) Informer. “EPMG has proved to be a great partner and team leader in the print and digital playing fields.”
According to comScore, a global leader in digital measurement and analytics, EPMG United charted an impressive gain of 541% from September to November 2013. The digital alliance accomplished another noteworthy milestone; it currently ranks among some of the top websites visited by African-Americans, such as Huffington Post Black Voices, The Root, BET, and Newsone. Further strengthening its position, more than 60% of EPMG United’s visitors have a household income greater than $75,000, demonstrating the affluence and influence of its audience.
“The African-American community has strong cultural ties and is very active online,” said Ginger Neal, president and chief of strategy, LionHeart Digital. “EPMG United’s impressive comScore reporting is a validation of the cultural connection and impact of black newspapers to their community.”
For information on leveraging EPMG United, please contact Kelly Gloria, digital account manager at kgloria[.]epmg360.com.
EPMG (epmg360.com) is the leading multicultural media buying and planning partner in the United States. With a focus on hyper-relevancy, EPMG’s expertise is leveraged by Fortune 500-level clients and major advertising agencies. EPMG combines proprietary research data, powerful C-suite level tools, and exceptional service with the proven effectiveness of multicultural print and digital media to give clients media solutions that deliver measurable ROI.