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Melbourne, Victoria, Australia, 2007/02/08 - A study looking into the perceived power of television food advertisements has highlighted parental concerns over how much power such televised content may have on their children’s daily food choices and preferences. NYSE: JWa, JWb
Published by Blackwell Publishing in the March 2007 issue of Nutrition & Dietetics – the official Journal of the Dietitians Association of Australia, including the Journal of the New Zealand Dietetic Association – researchers sought to address issues such as updating and enforcing existing advertising restrictions and regulations within the industry.
This study indicated that parents saw television as a powerful information source when it came to directing their children’s food choices, citing family arguments and rises in their children’s body weights as examples of the huge influencing capacity of these ads.
Out of the 24 mothers and eight fathers of children aged five to 11 surveyed, not everyone supported the banning of food advertisements directed at children, but all concurred that an increase in healthy food advertisements screened on television would be their desired ideal.
Lead author and Accredited Practising Dietitian Dr. Kaye Mehta, from the Department of Nutrition and Dietetics at Flinders University said, “This study establishes an important starting point to further explore parents’ perceptions about television food advertising directed at children.”
“The views represented in this study should be of interest to all stakeholders (government, food companies, parents and advocacy group) in the current debate on the link between television food advertising and childhood obesity; and provides a platform from which further studies to clarify parental views on television food advertising directed at children can be carried out.”, she added.
This paper is published in the March 2007 issue of Nutrition & Dietetics (Vol. 64, Issue 1). Media wishing to receive a PDF or further information should contact Alina Boey, Public Relations Asia at 613-8359 1046.
About Nutrition & Dietetics
Nutrition & Dietetics is Australia’s leading peer-reviewed journal in its field. Covering all aspects of food, nutrition and dietetics, the Journal provides a forum for the reporting, discussion and development of scientifically credible knowledge related to human nutrition and dietetics. Widely respected in Australia and the rest of the world, Nutrition & Dietetics publishes original research, methodology analyses, commentaries and viewpoints, research reviews, book reviews and much more. Nutrition & Dietetics is the scientific journal of the Dietitians Association of Australia including the Journal of the New Zealand Dietetic Association.
About Blackwell Publishing
Blackwell Publishing is the world’s leading society publisher, partnering with 665 medical, academic, and professional societies. Blackwell publishes over 800 journals and has over 6,000 books in print. The company employs over 1,000 staff members in offices in the US, UK, Australia, China, Singapore, Denmark, Germany, and Japan. Blackwell’s mission as an expert publisher is to create long-term partnerships with our clients that enhance learning, disseminate research, and improve the quality of professional practice.