In taking the award, which recognises excellence among the largest players in the sector, TNS UK beat off competition from BDRC Group, BrainJuicer and GfK UK.
TNS UK's success was accredited to a "strong transformation story and impressive financials", with MRS judges saying:
"TNS has demonstrated a strong turnaround with a marked improvement in its financial performance, its current state of play reflects a sense of genuine momentum which shows it is doing something different; something that is not always easy for a large organisation operating within a highly competitive marketplace."
Maureen Duffy, TNS UK CEO commented:
"This is a fantastic achievement and is brilliant recognition for the massive strides we've collectively made as an organisation across the last eighteen months. To be recognised by our clients and our peers is testament to the hard work everyone at TNS UK has put in. I’m incredibly proud to work with such a talented group of individuals. We look forward to working with many more brands in 2014, ensuring that we deliver top quality actionable insight that helps drive growth for our clients.”
TNS (tnsglobal.com) advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
Kantar (kantar.com) is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.