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Seniors - Junk Mail and Phone Ploys Cast Financial Advisors in Bad Light - Residents of this retirement community are unimpressed with financial advisors using junk mail and phone pitches to solicit appointments for financial advice and planning
Seniors - Junk Mail and Phone Ploys Cast Financial Advisors in Bad Light

 

NewswireToday - /newswire/ - Green Valley, AZ, United States, 2007/02/10 - Residents of this retirement community are unimpressed with financial advisors using junk mail and phone pitches to solicit appointments for financial advice and planning.

   
 
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The findings are taken from two years of ongoing polling by InsuranStar Marketing. According to InsuranStar President Gary Le Mon, seniors open junk mail over the waste basket while legitimate financial advisors lose credibility.

“It’s not that Seniors don’t want to explore better solutions to their retirement financial picture,” says Le Mon, “it’s more a case of them getting turned off by the advisor’s initial approach.” When Seniors were asked how they would prefer to learn about a new financial advisor – given the choices of (a) telephone solicitation, (b) direct mail, or (c) by reading about him in the newspaper, hearing him on the radio or seeing him on television – the overwhelming majority (over 90%) responded favorably to a newspaper, radio or television introduction.

“Both client and advisor lose when the relationship starts out badly,” Le Mon stated. “But when given the chance to publicize their expertise, most advisors handle media exposure very well, and prospective clients naturally place their trust in the obvious expert.”

InsuranStar Marketing (insuranstar.com) is an insurance marketing organization with general agents in all 50 states. Focusing on fixed annuities as core retirement solutions, InsuranStar pioneers media-based marketing systems for financial advisors, including newspaper articles, dinner seminars, radio talk shows and cable TV interviews.

 
 
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Written by / Agency / Source: InsuranStar Marketing, LLC

 
 

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Seniors - Junk Mail and Phone Ploys Cast Financial Advisors in Bad Light

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Publisher Contact: Mark Lewis 
800-675-7595 mail[.]insuranstar.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any InsuranStar Marketing, LLC securities in any jurisdiction including any other companies listed or named in this release.

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