Dailymotion, one of the world’s leading video sharing sites, welcomes VVIDIA as its official partner to provide high-end original and localized video content in Local Languages to its subscribers. This will enable Dailymotion to offer its huge user-base with the much-needed content in their own language having regional sensitivities and sensibilities. This content will be available to all the subscribers globally.
Mumbai based VVIDIA is world’s leading digital media and technology company focused on ideation, production and distribution of videos made exclusive for digital platforms. It is the only company, which owns the complete value chain for content play i.e. content creation to its distribution through its own platform - VIMEOX.
According to many studies and surveys, it has been found that the number of connected people is growing at an unprecedented pace but language is a big barrier for them to have all the benefits of Internet. So VVIDIA decided to serve to the huge appetite of videos of relevance in the language of masses, which is not available right now.
Anshuman, CEO of VVIDIA says ‘So Far available content is either in English or immaturely produced or much seen and repurposed from Hollywood, Bollywood or television channels. The numbers and revenue are low because available content do not cater to the needs of people surfing for the sake of knowledge and information and not only for entertainment. On top of it, they want content in their own language with local sensitivities and sensibilities. Now we are addressing of all of them.’
Dailymotion says “Dailymotion is excited to bridge the gap for original produced video content in local languages with VVIDIA. VVIDIA will fulfill this need and create a winning partnership to cater to the video consumption sector both with their creative and technology innovations.”
“In a span of few months we have seen a huge up-take for ethnic video content not only in India but across 150 countries globally. Recently we have started to cater major communities from Asia Pacific region as well with ethnic videos and extending it to other regional communities in Middle East, Africa, Europe and Americas as well. Our target is to reach out to a subscriber base of 2.5 Billion with around 90 million video views, by the end of financial year 2013-2014.”Anshuman adds.
As one of the leading sites for sharing videos, Dailymotion attracts over 112 million unique monthly visitors and 2,5 billion videos views worldwide (source: ComScore, January 2013) offering the best content from users, independent content creators and premium partners.
Offering 34 localized versions in 16 different languages, our mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection.
VVIDIA (vvidiagroup.com) is the world’s leading independent digital media technology company, focused on videos and video ads available in popular languages, to consumers across all connected devices. Since its inception in 2011, VVIDIA has produced huge number of high definition videos content across wide variety of genres like grooming, styling, cooking, learn dances, Bollywood news, high glamour, music videos, healthcare, short films, fitness, spoken Languages, Mantra therapy, styling, comedy etc.
VVIDIA has its global media center based in Mumbai and its global technology center is based in Pune with presence across USA, India, UK and Kenya.