When is the launch of an accounting firm website news? When it’s one that is truly different and likely to be the first of many that turn the typical site inside out.
In March of 2013, LGC+D knew they needed a new site. When brainstorming about what the new site should look like, they examined all facets of their firm and came to the realization that their greatest strength was their client relationships. In fact, the phrase “Client for Life” kept popping up in conversation. So instead of the outward-looking approach that many sites take they opted for a new approach based on highlighting that which is truly LGC+D’s greatest success: their clients.
"The team at LGC+D has one of the most comprehensive and committed client relationship strategies I've seen in the industry, and I'm pleased to see that their new site highlights this strength. Visitors will immediately feel like they are in the right place since the focus is on the clients rather than the firm itself,” said Gale Crosley, CEO of Crosley+Company and one of the Top 10 Most Recommended Consultants voted by Inside Public Accounting as well as one of the Top 100 Most Influential People in Accounting named by Accounting Today.
From featuring clients on the home page to addressing problems solved rather than listing services, most visitors will notice a distinct difference in this site. The accountants even got a little personal by featuring fun facts in the form of an “I bet you didn’t know” section on their bios. It all came together to create a uniquely client-centric site with the help of bbr marketing.
“We really wanted to find a way to communicate the uniqueness of our firm, our fervent focus on client relationships and our love of Providence. I’m pleased to say that the end result does all of the above and more,” said Richard DeRienzo, managing partner.
You can visit the LGC+D site online and they welcome your comments and thoughts.
LGC+D (lgcd.com) is a committed, caring and comprehensive accounting, tax and financial services firm located in Providence, RI. You can learn more about the firm by visiting the website.