NewswireToday - /newswire/ -
Birmingham, West Midlands, United Kingdom, 2013/10/31 - CGW Publishing has launched a new app development service to enable authors to exploit the growing popularity of smartphone and tablet apps to drive book sales and clients for their service businesses - CGWPublishing.com.
Android and iPhone apps are becoming an everyday part of life for most people these days, with apps to help you catch trains, bake cakes, apply for jobs, convert currencies, play games, read books, control your TV and much more.
Many business authors have books which readily lend themselves to app development, for example creating a particular tool or checklist in a handy electronic format, or enabling a customised communication channel between the author and their readers.
To support this, CGW Publishing (cgwpublishing.com) has launched an app development service where they will design, create and publish an Android app for just £200, and slightly more for an iPhone app because of the additional submission fees for Apple's iTunes store.
CGW Publishing's CEO, Christopher Greenaway, says,"It's becoming increasingly vital for authors to engage with their readers and potential readers, and many business books lend themselves very well to app development. For example, a book on career management could be supported with an app which helps the reader to prepare for an interview, or a technical reference book could be supported with an app which provides useful reference data to the reader without them having to carry the entire book around. Another important aspect of an app is the communication channel which it provides between the reader and the author, which bridges the gap and delivers additional value to readers."
Authors can choose to provide their app at no cost to users in order to drive usage, or they can sell their app and generate additional revenue on top of book sales.
The first app to be launched using this new service is The Unsticker, an interactive problem solving tool first created by Peter Freeth over ten years ago.
Peter says,"When I first invented The Unsticker, it was in a book and a reader would select a random question by flicking to a page. Later, I developed a web based version, but the problem was that the user was tied to their computer. A smartphone or tablet is absolutely the perfect platform for The Unsticker because it enables the user to access its creative problem solving power any time and anywhere, and CGW Publishing have done an amazing job of bringing my creation to this new and exciting platform."
Visit CGW Publishing's website for more information and contact details.
Details of The Unsticker can be found on the Google Play Store, just search for 'The Unsticker'.