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Amscreen Introduces Digital Signage Technology to Tesco UK Petrol Station Network - Amscreen has announced a partnership with Tesco and dunnhumby which will provide customer messaging and digital advertising opportunities across all 450 petrol stations in the UK - Amscreen.eu
Amscreen Introduces Digital Signage Technology to Tesco UK Petrol Station Network

 

NewswireToday - /newswire/ - London, Greater London, United Kingdom, 2013/10/29 - Amscreen has announced a partnership with Tesco and dunnhumby which will provide customer messaging and digital advertising opportunities across all 450 petrol stations in the UK - Amscreen.eu.

   
 
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The real time digital media network will deliver engaging and dynamic content to a weekly audience of over 5 million adults.

The Tesco digital signage network also represents the first to market national roll-out of Amscreen's audience measurement technology, OptimEyes; a system which is able to determine basic demographics such as gender, age, date, time and volume, all of which can help to deliver more measurable campaigns for advertisers, as well as more relevant on screen content for the Tesco customer. dunnhumby will further enhance the opportunity with market leading customer insight, to help build right time, right place, and right message customer engagement.

Content on the network will be sold by Amscreen's media sales team and is expected to appeal to a broad range of digital advertisers

Amscreen CEO Simon Sugar said,"We're extremely excited to call Tesco a screen network partner. We believe it's our flexibility, reliability and measurability that has helped us secure this partnership. For potential advertisers, this means we can now offer various digital advertising solutions to reach the sought after Tesco shopper."

Peter Cattell, Category Director for Tesco petrol stations commented,"We're always looking to work with partners who provide innovative ways to enhance the customer shopping experience. This new dynamic screen product from Amscreen (amscreen.eu) provides the perfect means for us to do this. The ability to tailor content based on time and location means it can be extremely useful and timely for our customers."

 
 
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Written by / Agency / Source: Amscreen

 
 

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Amscreen Introduces Digital Signage Technology to Tesco UK Petrol Station Network

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Publisher Contact: Steve Whitehead - Amscreen.co.uk 
+44(0)20 7291 9090 swhitehead[.]amscreen.co.uk
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Amscreen securities in any jurisdiction including any other companies listed or named in this release.

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