A consortium of large private self storage owners with more than 2,000 locations combined announce the launch of a new aggregator website called Find Local Storage (“FLS”).
FLS was formed so that self storage owners and operators can generate their own leads and rentals directly, and avoid paying a premium to third-party aggregators. The goal of FLS is to improve marketing efforts while reducing the cost for all participants as the platform evolves and grows over time.
FLS is owned and controlled by self storage owners that are looking to improve the economics for all industry owners, and is open to additional owner-operator participants. FLS will officially go live on November 15, 2013.
The site will be managed by Go Local Interactive LLC (GLI). GLI has extensive experience in the self storage industry, driving leads to more than 700 locations via customized marketing solutions.
FLS will provide leads from organic, paid media partnerships, and pay for lead sources. The website will have more than 2,000 locations paying to utilize FLS and working together to drive an increased volume of leads.
GLI’s CEO John Jordan, a founding partner of FLS, stated,“We are proud to announce a great service for the members of the self storage industry. Find Local Storage will enhance lead volume at the participating facilities and will allow the storage owners to control their own destiny.”
Another intriguing feature of the web directory is the volume of listings from inception. In addition to the over 2,000 locations represented in the consortium, FLS will market itself in partnership with the Storage Business Owners Alliance (SBOA), utilizing the SBOA’s extensive marketing capabilities. In addition, customers of SiteLink and Centershift will enjoy enhanced integration benefits with FLS that are not available with other software providers. “Our partnership with FLS offers exciting revenue-generating and tracking options for our users,” said Markus Hecker, SiteLink’s COO. “We look forward to continuing this innovation in the future.”
“We are thrilled to be partnering with FLS in this important initiative for the self-storage industry,” said David Cramer, SecurCare Self Storage’s COO. “Owners clearly desire to regain control over their marketing and lead acquisition efforts, and FLS will put control back in their hands.”
About Find Local Storage (FLS)
Consumers and storage operators have spoken, and FLS listened. Founded in 2013, FLS (findlocalstorage.com) is owned and operated by a consortium of some of the industry’s most respected and longest standing storage facility owners. FLS is a lead generation platform, built for the purpose of creating rental opportunities for participating self-storage operators, decreasing the reliance of the industry on third party lead sources, and creating a unique and innovative direct to consumer shopping experience. FLS offers storage operators an opportunity to control their own marketing destiny, and consumer the opportunity to Find Local Storage.
About Go Local Interactive
Go Local Interactive (GoLocalInteractive.com) is an online marketing agency headquartered in Overland Park, KS. Go Local Interactive is committed to helping clients acquire new customers through the creation and execution of results-based online marketing solutions. Go Local Interactive's range of expertise includes search engine marketing and optimization, online listings management, pay-per-call, social media, mobile marketing, website development, and review monitoring. Their client base covers over 30 verticals, giving them extensive knowledge on how online search behavior varies by industry.