Sun Broadcast Group, Inc. announced today that it has entered into a sales and syndication agreement with AccuWeather, Inc. to provide a branded weather reporting service to Spanish language radio stations. Along with affiliating and distributing the hourly reports, Sun’s Spanish language division, Sun Latino, will handle ad sales and sponsorships.
“When we formed Sun Latino we aimed to become the #1 network for information”, said Jason Bailey, Sun Broadcast Group CEO. “With AccuWeather en Español joining our lineup of Fox Deportes and CNN en Español, we’ve clearly accomplished that goal. Stations and advertisers alike now have just one network to call that provides the trusted brands that inform their audience.”
AccuWeather en Español will be offered to affiliates as fully customized daily weather reports with the power of the complete AccuWeather team by their side. Stations will receive local updates voiced by AccuWeather reporters 7 days a week as well as breaking weather reports as conditions warrant. AccuWeather en Español is the only weather product to be offered by a major source to the fast growing Spanish language radio community.
"This milestone marks a new chapter in the growth of our business as the leading provider of weather forecasts to the Spanish language radio community" said Evan Myers, Chief Operating Officer at AccuWeather. "We have a commitment to superior accuracy and delivering high-quality weather forecasts that customers depend on daily."
About Sun Broadcast Group
Sun Broadcast Group (sunbgi.com) is a new generation national broadcast network providing targeted radio content and advertising solutions across America. Sun offers sales representation, distribution and programming support to syndicators and radio networks nationwide. It’s lineup includes The Marilu Henner Show, Six Second Review with Mr. Moviefone, The Ben Ferguson Show, CNN en Español, Fox Deportes, Got Game, Nashville Music Minute, and DJ Lynnwood’s Earthquake Mix and The Mix Show.
About AccuWeather, Inc. and AccuWeather.com
Every day one billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts with Superior Accuracy™ for nearly 3 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites.