NewswireToday - /newswire/ -
New Delhi, Delhi, India, 2013/10/09 - The power of innovativeness has been recognised by both the customers and the industry. The recognition has been awarded by the prestigious ET Telecom Awards 2013 for introducing the innovative voice product of the year - Clay.co.in.
Clay Telecom is announced as a winner of highly sought-after ET Telecom Awards 2013 for innovative voice product of the year. The ET Telecom Awards seek to recognise performance and felicitate the innovators of the Telecom Industry. The submissions were judged on innovation in the product/plan in areas of technology adaptation, functional coverage, impact on various stakeholders and competition, and also brand and industry sustainability in terms of finance and resources.
Clay Telecom launches a first-of-its-kind fusion product allowing unlimited call value with a prepaid amount for traveller’s market to help them stay in control, while travelling abroad. The value plus plan is clubbed with complimentary travel insurance to provide the benefit of two most important travel requirements in a single solution.
“The customization in the product range is designed to cover the customers from all kinds of bill shocks. The value plus plan has re-emphasised our presence in the corporate market & also supported the brand to extend its reach to leisure segment”, says Devendra Dhawan, Managing Director, Clay Telecom.
Clay Telecom devised strategic campaign to enhance visibility of the unique proposition in the mobile space. The strategic placement in leading newspapers such as Hindustan Times, Deccan Herald, Times of India, Economic Times, etc. was an instant success. The media effort was supported by a series of e-mail campaigns, social media and digital marketing activities.
He further added,“The idea for a strategic marketing campaign was an instant success to help our value-plus plans maximise market. The campaign helped to enhance awareness of such profitable propositions and also encouraged target market to consider postpaid over much adored prepaid solutions for their international trip without worrying about bills”.
Competing from other major industry players, the company has been well-recognised for its innovation and customisation to offer the best solutions to its valuable customers. The state-of-the-art infrastructure is equipped with technical processes, premium inventory and skilled resources to offer value for money.
Clay Telecom (clay.co.in) acts as a telecom expense management expert that manages various communication needs of the customers for their international trips. With various value plus plans and offers, the company has succeeded in enticing higher percentage of corporate, MICE and leisure travellers.