PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: Confirmit

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Confirmit and Market Research Publish the Results of its 9th Annual MR Software Survey - Mobile surveys and new data collection techniques are gaining momentum but reporting methods must improve - Confirmit.com
Confirmit and Market Research Publish the Results of its 9th Annual MR Software Survey

 

NewswireToday - /newswire/ - New York, NY, United States, 2013/10/08 - Mobile surveys and new data collection techniques are gaining momentum but reporting methods must improve - Confirmit.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research (MR) has revealed the results of its 9th Annual MR Software Survey. The results show a patchy approach to progress in the MR industry, with some apparent backwards steps around survey length, despite a rise in new and specialist data collection, and more creative research methods.

The survey is conducted annually by meaning ltd, an independent research technology consultancy in London, UK and supported by Confirmit. It provides unique information and insight into the interplay of technology and methodology within the MR industry. It also highlights current usage, attitudes and predictions from practitioners, as well as identifying trends from a number of tracking questions that are asked each year.

Tim Macer, Managing Director, meaning ltd, commented: “We try to focus on the hottest topics in Market Research and this year they include incentivised panels, interview quality measures, survey length and the impact of mobile.”

The survey found that there is a growing trend towards respondents taking web surveys on mobile devices (up from 6.7 percent last year to 13.1 percent), a small but growing use of mobile self-completion, and increasing recognition that mobile is deemed “viable” as a research channel by the vast majority of researchers.

Additional highlights include:

• A continued decline of paper and CATI as data collection methods, and waning interest in SMS as a research channel.
• An apparent backwards step in survey length with only 1 in 3 respondents reporting that surveys are shorter on mobile devices, despite recognition that the optimum survey length for mobile is 7 minutes, compared to 15 minutes for web.
• Only 24 percent of agencies confirmed their commitment to maintaining panel quality by employing independent panel verification services and digital fingerprinting to identify fraudulent respondents.
• An increase in more creative approaches to research in a bid to target hard to reach demographics and increase engagement.
• The importance of mobile apps is likely to catch up, and probably surpass mobile browser in the coming years.
• The survey also found another backwards step for MR agencies. They seem reluctant to move away from Microsoft PowerPoint during the reporting phase, in spite of the clear benefits of using digital dashboards, interactive analysis and online static reports. Indeed, there has been a surge in the use of Excel as researchers strive to provide clients with reports that can be manipulated.

Macer explained: “What’s clear is that while mobile is on the ascendant, those doing research aren’t attaching a high priority to addressing the disruptive challenges it poses, or creating the kind of engaging experience that participants expect on their mobile device. In addition, given that we’ve found 63 percent of all online research now uses incentivised panels, MR agencies should be upping their game to weed out hyperactive respondents who are simply motivated by financial reward. Yet most MR agencies seem to be steadfastly refusing to take this vital step.”

Wale Omiyale, SVP Market Research, at Confirmit explained: “MR is moving with the times but perhaps the most obvious message from this year’s survey is that the evolutionary process has a long way to go before aspirations become a reality. An over-reliance on traditional reporting methods when dashboards clearly have the edge needs to be questioned. Confirmit (confirmit.com) remains committed to providing the capabilities that MR agencies need to offer a new generation of reporting solutions to their customers.”

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Confirmit

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Confirmit and Market Research Publish the Results of its 9th Annual MR Software Survey

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Confirmit |
Publisher Contact: Press Office - Confirmit.com 
+47 21 502 500 info[.]confirmit.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Confirmit securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Confirmit / Company Profile


Read Software Most Recent Related Newswires:

Kentico Releases its Most Enterprise-Ready Solution Yet
OneLogin Delivers First-Ever Multi-Environment AWS User Resource Provisioning
Mahindra and IBM to Develop Blockchain Solution for Supply Chain Finance
Toyota Motor Corporation Approves Mentor Graphics Volcano™ VSTAR AUTOSAR Stack for Deployment in Toyota Vehicles
Wiley Launches New Spectra Lab Applications to Help Scientists Manage Analytical Data
Earthlite Drastically Simplifies and Expedites Accounts Receivable Analysis with Datawatch Monarch
PTC Achieves AWS IoT Competency Status
Umbra, VM Backup Appliance Based on NAKIVO Backup & Replication, Generates Business for Integrative
SpringCM Chooses Xactly to Increase Data Accuracy and Enhance Sales Compensation Strategy
American Airlines Selects IBM as its Cloud Provide
Solenis Chooses OpenText to Digitize and Manage its Global B2B Supply Chain
Canadian Long Term Care Provider Selects Yardi Senior Living Software
TIBCO Jaspersoft for Docker Offering Enables Agile Development and DevOps Excellence
Pegasystems Introduces New Connectors to Enable Rapid Exchange of Electronic Health Records for Better Patient Care
Mentor Graphics FloEFD Computational Fluid Dynamics (CFD) Technology Attributed to NASCAR Championship Win

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  NAKIVO, Inc.





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)