TechNavio, an independent London-based research firm, has identified Microsoft Security Essentials as a key vendor in its latest report on Global Antivirus Software Package Market for the period 2012-2016. Some of the other key vendors identified include Avast Software, Avira Holding, ESET LLC, and Symantec.
As per research analysis, antivirus products provided by vendors include open-source antivirus and paid antivirus packages, which provide protection against malware, harmful websites, and programs and security of online transactions. The top antivirus products are Microsoft Security Essentials, Avast Free Antivirus, Avira Free Antivirus, ESET NOD32 Antivirus, Norton AntiVirus, AVG AV Free Edition, and Others.
Microsoft Security Essentials led the market in 2012 with a 15.3 percent market share and is the most widely used product. Avast Free Antivirus, Avira Free Antivirus, ESET NOD32 Antivirus closely follow this in terms of market share.
In terms of revenue, the global antivirus software package market will be growing during the forecast period,
with developing countries mainly contributing to this due to increasing awareness about antivirus packages and higher penetration by antivirus vendors in these regions.
TechNavio’s senior analyst and co-author of this report commented saying,“In 2012, the North & South America was the largest contributor to the Global Antivirus Software Package market, accounting for 53.2 percent of the market. The major reason for the growth in this region is the increased adoption of the BYOD policy by various enterprises to allow their employees access confidential information using their personal devices. Additionally, the increase in the number of cyber-attacks is driving the growth of the market in the Americas.”
To determine the scenario for these vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of drivers, challenges, and trends of this market featuring data on product segmentations, vendor shares, growth rate by revenue, and an evaluation of the different buying criteria in order of importance.
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TechNavio is a leading technology research and advisory company with a global coverage. We focus on emerging technology trends that can shape the market. We identify and explain these trends to our customers to help them take better decisions.
TechNavio models the trends using a mix of quantitative and qualitative tools in its proprietary research methodologies. We build forecasts across market segments and geographies based on the trends identified. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a changing market scenario.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape of the Global Antivirus Software Package Market 2012-2016. Our analysts obtain the information using a combination of the bottom-up and top-down approaches, besides using in-house market modeling tools. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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