MetraTech Corp., the leading provider of agreements-based billing™, commerce and compensation solutions, today announced a new report from Stratecast | Frost & Sullivan called “Behavioral Billing: Actionable Business Analysis, and Change for Cloud Services and Other Commerce.” The new report focuses on how important it is for providers to support tailored agreements for both customers and partners, and also react to market, customer and competition based on actionable insight. The cloud can transform the way in which businesses conduct commerce. However, the new cloud-enabled customer and partner-centric world will shape which companies succeed or fail based on their ability to develop and monetize tailored, sticky relationships with customers.
In the report, readers will discover:
• Limitations of most traditional B2C billing platforms versus more feature-rich B2B billing platforms;
• Business contract negotiations and personalized agreements to drive service differentiation;
• Illustrative example of fluid negotiation of a multi-party agreement with an enterprise that includes service provider, partner and channel; and
• Automation of B2B billing processes with Metranet® Commerce Decision Engine™ and NowCast™dashboard.
To accomplish a high level of service stickiness with customers, companies need to create pricing models that drive customer behavior and compensation models that drive partner behavior. MetraNet’s NowCast dashboard provides customers and partners with insight into their current and projected positions on agreement terms, commitments, discounts, usage and single and multi-bucket pricing models. Threshold-based notifications can be configured for any metric to provide alerts. Based on this information, end users can modify their behavior to manage costs or meet commitments and enterprise sales teams can unlock selling opportunities.
“The cloud services movement is becoming increasingly important across industries. The companies that can transform and monetize their business models in new ways using the cloud will be the market leaders of the future,” said Karl Whitelock, director, global OSS BSS strategy at Stratecast | Frost & Sullivan. “MetraTech understands multi-party customer and partner management, which drives monetization and compensation processes for commerce-focused businesses today. This requires actionable commitments and visibility and notifications that flexibly meet the needs of the business.”
Esmeralda Swartz, chief marketing officer of MetraTech, said,“Agreements-based billing, supported by MetraNet’s Commerce Decision Engine and visually represented through our NowCast dashboard, provides enterprise customers with insights needed to make strategic decisions across departments or regions and change behavior. To succeed in the “anything-as-a-service” economy, companies need to dynamically sell, personalize and monetize service offerings for customers.”