With the launch of a new website called Properties2Go, Swindon homeowners could save themselves thousands of pounds by avoiding estate agent commissions.
The concept behind Properties2Go is a simple one – namely the creation of an online market place where house buyers and house sellers can be matched together in a controlled arena, resulting in private sales arrangements being made, thus avoiding the involvement of estate agents and their fees.
Research shows that for over 60% of people the internet is the start point when looking for a new home.
Properties2Go will allow property vendors to advertise their properties online (on the easy to use Properties2Go website) House buyers are able to browse these properties and, if interested, establish direct contact with the vendor.
Various packages will be available to the house seller, from a basic one month ‘test the market’ package at just £49, to a professionally made on-line video presentation of the property, sellers simply choose the most appropriate option for them.
Average property prices in Swindon (based on figures from Swindon.gov) range from £105,000 for a flat, to £234,000 for a family detached house. If you take estate agency fees at 1.5% then the cost of selling the property via an estate agent would be between £1,500 and £3,500. (Please note - These average house price figures are for the end of 2004 – so the savings potential today is even more significant)
Steve Dye Co-founder of properties2go said: “We are certainly not the first to introduce this concept – other companies already exist in the UK and are pushing the market forward – however our approach is different and distinctive in that we intend to focus only on Swindon and the immediate surrounding areas. By adopting this highly focused approach, we can concentrate all our marketing efforts on this area.”
Gareth Nicholas co-founder comments: “Our aim is to become the primary port of call for any prospective buyers looking to move within, or into, the Swindon area. We intend to have a significantly larger number of properties on our site for Swindon and the outlying area than any of our competitors, as a result of this concentration and focus.”
As well as providing useful tips and guidance on buying and selling property privately the website also provides contacts to local companies, providing all the numerous services associated with buying and selling property and moving home. One such company is Making Moves run by Amanda Hazell she says
“Moving house can be very time consuming and hugely stressful. We simply help to de-stress the process – we can design a house moving support package specifically tailored to your individual requirements. We can even provide you with your very own personal Moving PA who can organise things and do a lot of the running around for you.”
As the site develops the intention is to provide potential home buyers with information on the specific local area in which they are interested. So, if you are interested in moving to Cricklade for example, the pages showing houses for sale in Cricklade will also have links to information about Cricklade’s schools, leisure facilities and other specific Cricklade features and attractions.
But if you are still not sure about abandoning the estate agent and going exclusively on-line to save commission charges, don’t worry: “Properties2Go is not asking the house seller to make an either or choice between selling privately or using the traditional estate agent” say Gareth Nicholas - “Sellers can use our service alongside the traditional estate agent approach if that makes them more comfortable. But if you sell your house via Properties2Go you will save a significant amount of money.”
As part of its launch plan the first 50 property advertisers on Properties2Go can advertise their houses for free using Package 2 option – worth £125.
Properties2Go (properties2go.co.uk) is about to start a concentrated marketing campaign to publicise the site.
“The development of the Internet is transforming the way we do business.
Long established, traditional business models are increasingly being challenged by new methods and models. Just look at the travel industry – there are now more holidays purchased via the internet than are booked through the high street. We believe that the UK housing market will be subject to a similar shift in buying/selling behaviour. We are already past the start point – the change has begun and is gathering pace.” Steve Dye.