PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: KXEN | SAP

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Banglalink Retains Mobile Subscribers Using Predictive Analytics with KXEN - Wireless service provider realizes up to 240 percent higher conversion rates on targeted customer retention campaigns - KXEN.com
Banglalink Retains Mobile Subscribers Using Predictive Analytics with KXEN

 

NewswireToday - /newswire/ - San Francisco, CA, United States, 2013/09/26 - Wireless service provider realizes up to 240 percent higher conversion rates on targeted customer retention campaigns - KXEN.com. NYSE: SAP

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

KXEN, the leading provider of predictive analytics for business users, today announced Banglalink, one of Bangladesh's leading mobile phone operators, successfully deployed KXEN’s flagship product, InfiniteInsight®, and KXEN’s telecommunications industry template in less than five months, increasing conversion rates as much as 240 percent on customer retention campaigns optimized with predictive models as compared to the same offers sent to randomly selected control groups.

Using predictive models built with KXEN’s InfiniteInsight®, Banglalink is able to create highly targeted retention campaigns to combat customer churn. For instance, by sending a retention offer via SMS text to their most profitable segment of subscribers, Banglalink realized a 59 percent conversion rate among those individuals targeted and who would have otherwise switched to another carrier or allowed their mobile phone subscription to go inactive.

“Using KXEN, we’re able to build customer loyalty through targeted retention programs which drive hardline results to our business,” said Nizar El-Assaad, CIO for Banglalink. “Without any prior experience in data science or statistics, we’re able to build and deploy predictive models that analyze vast amounts of ‘big data’ in a matter of hours as opposed to weeks or months. This allows us to quickly act on predictive insight to preserve valuable revenue while improving our overall customer experience.”

Leveraging KXEN’s Telecom Blueprint, which includes prepackaged predictive models and a pre-defined analytical data architecture, Banglalink was able to streamline much of the time required to prepare analytical data, build predictive models and deploy resulting scores into production.

Today, Banglalink’s big data analytics approach includes building predictive models from the following:

• Data from over 25 million mobile subscribers
• 400 customer attributes
• 3 billion raw monthly call detail records
• Terabytes of data stored in a Teradata data warehouse
• Big data sources including call detail records, product subscriptions, voucher transactions, package conversions, cell site location.

Building on their recent success, Banglalink soon plans to integrate predictive models with their campaign management system to offer subscribers the right offer at the right time across its customer-facing channels, including their call center and company website. Banglalink also plans to use KXEN’s social network analysis capabilities to identify influencers for viral marketing programs and to detect fraudulent activity with customers taking advantage of new subscriber programs, including rotational churners and multi-SIM users.

“We’re pleased to see Banglalink achieve rapid success using predictive analytics with KXEN’s Telecom Blueprint,” said John Ball, CEO of KXEN. “We’re committed to helping companies like Banglalink gain a competitive advantage by packaging best practices we’ve developed working with some of the largest telecommunications providers around the world.”

About Banglalink
Banglalink is the second-largest mobile operator in Bangladesh with 28 million subscribers. It is also one of the leading subsidiaries within the Vimpelcom Group, currently the sixth-largest telecom group in the world with operations in the Middle East, Africa, Asia, Europe and North America, and a total subscriber base of more than 215 million.

About KXEN

KXEN (kxen.com) is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: KXEN | SAP

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Banglalink Retains Mobile Subscribers Using Predictive Analytics with KXEN

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Press Office - KXEN.com 
415-904-4160 sales-us[.]kxen.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any KXEN | SAP securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From KXEN | SAP / Company Profile


Read Software Most Recent Related Newswires:

CommutAir Leverages The Weather Company, an IBM Business, to Harness the Power of Big Data from the Tarmac
Leading Independent Research Firm Cites TIBCO as a Strong Performer in Insight Platform Report
Saba Named a Leader in Learning and Performance Management
Infor Recognized as Top Retail Software Provider in 2016 RIS News LeaderBoard
IBM Debuts Blockchain Ecosystem to Help Accelerate Growth of Networks on Hyperledger Fabric
Permanent TSB to Improve Contact Centre Performance and Compliance with Noble Systems Composer Real-Time Speech Analytics
Rush Health Selects InterSystems HealthShare to Integrate Health Records, Support Value-Based Care
IBM Launches New Bluemix Services with GitHub and Slack Integration to Speed App Development in the Cloud
Yellowfin Launches Analytics Industry’s First Virtualized Integrated Data Preparation Module
TIBCO Releases TIBCO Mashery Local API Management Solution for Hybrid Gateway Deployments
Comways and Altitude Highlight Flexible Solutions at Belgium Contact Center Congress
Gruppo Campari Chooses OpenText Business Network for B2B Growth
Infor Delivers Enhanced Mobile Equipment Solution
Mentor Graphics and SiliconIndia Announce 2016 Leadership Awards for the Embedded/VLSI Industry
Korean Retailer Homeplus Optimizes Store Planning with JDA Category Management

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  Triggr & Bloom





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)