Based on its recent analysis of the enterprise media gateways and session border controllers market, Frost & Sullivan recognizes ADTRAN with the 2013 Global Frost & Sullivan Award for Customer Value Enhancement. With more than 70 percent market share in terms of units shipped in the VoIP access and SIP trunking segment, ADTRAN leads the market by creating value for its service provider partners as well as end-user organizations through product design, dynamic product capabilities, and partnerships.
VoIP access services, session initiation protocol (SIP) trunking services, and modern unified communications (UC) platforms are moving enterprises away from time division multiplexing (TDM)-based interfaces and creating an end-to-end, IP-based environment. The evolving UC market demands that infrastructure components support an increasing number of deployment scenarios while offering the capability to integrate newer solutions with existing systems.
"ADTRAN builds its business gateway products to be as dynamic as the customers who use them," said Frost & up Sullivan Industry Analyst Michael Brandenburg. "Frost & Sullivan's research clearly shows that by designing enterprise products from the ground to support multiple services and roles, ADTRAN delivers a strong investment protection message coupled with the flexibility to deliver ongoing software capabilities for the ‘next big thing' in the UC arena."
ADTRAN's multi-purpose design principles enable its products to dynamically transition to meet customer requirements. Its Total Access business gateway series interfaces with both TDM and IP telephony solutions on the customer premises as well as with the public switched telephone network (PSTN) and VoIP carrier networks. It provides router and firewall functionality along with call routing, branch survivability, and network monitoring, functioning as CPE demarcation points for VoIP and SIP trunking services and as remote branch solutions.
The NetVanta 6000 gateway series extends the functionality of the Total Access 900/900e series by bringing a modular option to ADTRAN's enterprise media gateway lineup. One solution in the lineup can even become a single-box solution for branch or small office voice and data network deployments. Further, the NetVanta 7000 IP PBX platforms support multiple deployment considerations on-premises IP PBX, on-premises call control as a managed service or as a gateway to support hosted UC solutions all from a single hardware appliance.
"This multiple role or service capability is inherent throughout ADTRAN's enterprise gateway product line, providing significant investment protection; ADTRAN partners and customers benefit from stocking and standardizing on a single platform to streamline support, certification, and technical training," explained Brandenburg. "As customers increasingly require more functionality at a lower price point, ADTRAN's integrated devices deliver greater value than many alternatives."
Further, ADTRAN boasts more than 100 service provider partners, including competitive local exchange carriers (CLECs), multiple system operators (MSOs), Internet telephony service providers (ITSPs), as well as Tier-1 providers. These partnerships ensure interoperability with the largest number of platforms and services in the market, representing an effective sales and marketing channel for gateway products, and allowing ADTRAN to have a finger on the consumer pulse and adjust its roadmaps to the changing UC market.
In recognition of its proven ability to meet customer lifecycles with products that will work with today's solutions and also transition along with UC solutions and services, while providing unparalleled customer value, ADTRAN is the worthy recipient of the 2013 Global Frost & Sullivan Award for Customer Value Enhancement in the enterprise media gateways and session border controllers market.
Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment that customers make in its services or products. The award recognizes the company's inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and, ultimately, customer base expansion.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
ADTRAN, Inc. (adtran.com) is a leading global provider of networking and communications equipment. ADTRAN's products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, government organizations, and millions of individual users worldwide.
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ADTRAN Media Contact:
Ashley Baster, Connect2 Communications for ADTRAN
P: 919-435-9112 - E: ashley[.]connect2comm.com.