KXEN, the leading provider of predictive analytics for business users, today announced its expanding relationship with PT XL Axiata Tbk (“XL,” IDX: EXCL), Indonesia's most aggressive and innovative mobile services provider. Since initially deploying KXEN’s InfiniteInsight®in 2011, XL has cut attrition by as much as two-thirds with its highest value subscribers and doubled conversion rates on marketing offers. These initiatives have allowed XL to realize a 102 percent return on its initial investment in KXEN. Using KXEN, XL plans to deploy a “next best activity” system designed to present the right offer to the right customer at the right time.
“Since using KXEN, we’ve cut attrition across the board by 8.2 percent and have grown our customer base by nearly 25 percent,” said Pradeep Kumar, General Manager of Customer Analytics at XL. “We’re confident in KXEN’s solution and look forward to continued success as we enter the next level in our analytics strategy.”
Building on this success, XL is currently planning a “next best activity” system that will recommend the right offer for each customer at any point in the customer lifecycle and across all customer-facing touch points. For XL, traditional methods simply could not scale to support the thousands of models needed annually for a next best activity system with this level of personalization. KXEN’s patented approach eliminates this productivity gap by automating the end-to-end predictive modeling process, including data preparation, modeling and deployment, which would typically take weeks or months.
The next best activity system represents XL’s latest effort to use predictive analytics as a tool in customer retention. XL initially selected KXEN’s InfiniteInsight® to analyze data in their Teradata data warehouse to optimize customer retention programs. By targeting very specific micro-segments based on customer behaviors and characteristics, XL has been able to deliver a comprehensive analytics strategy to address customer experience and retention in a variety of ways, including:
Social Influence Using InfiniteInsight® Social to perform social network analysis by analyzing billions of monthly call detail records, XL is able to identify trends in social influence among its subscribers. Proactively targeting “influencers” has allowed XL to improve prediction accuracy by an additional 28 percent.
Marketing Offers XL has doubled conversion rates on marketing campaigns, which drive additional revenue and stimulate subscriber usage.
With its comprehensive analytics strategy, XL is recognized as driving best-in-class analytics within the Axiata Group, the company’s parent company, which includes eight other regional carriers in Asia-Pacific and the Middle East.
“We’re excited by the results that XL has achieved with KXEN and to see our partnership continue to grow,” said John Ball, CEO of KXEN. “Leveraging the insights we’ve gained working with leading communications providers like XL, we’ve been able to package industry best practices into our telecom blueprint, which enables new customers to leapfrog into best-in-class predictive analytics in record time.”
About PT XL Axiata
PT XL Axiata Tbk. is one of the major cellular providers in Indonesia. PT XL Axiata Tbk. is 66.6% owned by Axiata Group Berhad through Axiata Investments (Indonesia) Sdn Bhd and the public (33.4%). It is part of the Axiata Group whose subsidiaries and associates include Robi (Bangladesh), Smart (Cambodia), Idea (India), Celcom (Malaysia), M1 (Singapore), SIM (Thailand) and Dialog (Sri Lanka).
KXEN (kxen.com) is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.