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PKO Bank Polski Optimizes Marketing Campaigns Using KXEN’s Predictive Analytics - Company Realizes Up to 500% Increase in Campaign Response Rates - PKOBP.pl / KXEN.com
PKO Bank Polski Optimizes Marketing Campaigns Using KXEN’s Predictive Analytics

 

NewswireToday - /newswire/ - San Francisco, CA, United States, 2013/09/19 - Company Realizes Up to 500% Increase in Campaign Response Rates - PKOBP.pl / KXEN.com. NYSE: SAP

   
 
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KXEN, the leading provider of predictive analytics for business users, today announced that PKO Bank Polski, Poland’s largest banking institution, has successfully deployed KXEN’s InfiniteInsight® to optimize marketing campaigns across its customer-facing channels, including digital marketing programs on the company’s website, by email and on mobile devices. PKO Bank Polski analyzes customer behaviors, preferences and channel usage with KXEN to personalize marketing offers for its financial products and services which have increased campaign response rates by as much as 495 percent.

“KXEN’s ease-of-use and accurate insights have allowed us to implement a best-in-class approach to big data. In a matter of months, predictive models built with InfiniteInsight® have helped to improve overall customer satisfaction, loyalty and retention, thereby helping drive millions of dollars in annual revenue,” said Jarosaw Grygolec, Expert in Analytical CRM at PKO Bank Polski. “As the core analytical engine used to optimize each and every customer interaction no matter where it takes place, KXEN is a vital tool in our marketing strategy.”

In a Teradata data warehouse, PKO Bank Polski compiles terabytes of data for its more than seven million customers to create a 360-degree customer view that consists of more than 400 attributes and rising which describe customer behaviors, demographics and channel preferences. Using KXEN to analyze this big data, the company builds and deploys segmentation and propensity models daily to their Aprimo campaign management system to deliver the right offer for the right customer at the right time.

“We are delighted to partner with PKO Bank Polski to integrate predictive analytics into the company’s marketing campaigns. It’s a great example of how big data can bring big insights that fuel superior results for customer-centric marketing teams,” said John Ball, CEO of KXEN.

About PKO Bank Polski

PKO Bank Polski (pkobp.pl) founded in 1919 is the largest, and one of the oldest Polish banks. For years, the bank has been a market leader - in business growth and financial results. This position strengthens the largest network of sales - PKO Bank Polski is a leader among the banks providing services to retail customers. The bank serves more than 7.16 million individuals, has 6.22 million personal accounts, and the number of payment cards issued is nearly 7.2 million. Its network consists of 1,200 branches and over 1,200 agencies throughout Poland with over 25,000 employees. The bank has a 28-percent market share of mortgage lending, which puts it into a leading position. PKO Bank Polski is also an important partner for small and medium enterprises, large corporations, and it has a significant market of municipalities, counties, and provinces. PKO Bank Polski Group, in addition to traditional banking activity, provides professional services, and various financial products such as pension funds, product leasing, investments, and electronic payment services.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

 
 
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PKO Bank Polski Optimizes Marketing Campaigns Using KXEN’s Predictive Analytics

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