Mr. Firhan Nair, Consulting Analyst, Automotive Practice, Asia Pacific at Frost & Sullivan said that personal navigation devices (PNDs) are expected to dominate the ASEAN navigation systems market.
New analysis from Frost & Sullivan (automotive.frost.com) Strategic Growth Opportunities in Navigation Systems Market in ASEAN finds that PND segment had a market share of 93 per cent in 2011, and will remain as the preferred device in the future.
"However, the segment's share is expected to drop, as consumers are slowly shifting towards embedded type navigation systems due to convenience and aesthetics. The introduction of android phones and tablets that offer free navigational applications is also acting as a restraint for the overall navigation systems market," Mr. Nair said.
He added that OEMs are currently offering navigation systems for higher grade models within the vehicle line-ups, but not all brands offer such systems. He added that OE and dealer fitments only accounted for 7 per cent of total navigation systems market in 2011.
Mr. Nair said that luxury brands such as BMW and Mercedes-Benz have standardized their offering of navigation systems across majority vehicle line-ups. Other brands are beginning to recognize this as a unique selling feature, he added.
He also said that the aftermarket segment will remain the dominant segment of the navigation systems market due to lower costs.
If you are interested in more information on this study, please send an email to Alice Chia, Corporate Communications - Asia Pacific, at alice.chia[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country.
Strategic Growth Opportunities in Navigation Systems Market in ASEAN is part of the Automotive & Transportation Growth Partnership Services program, which also includes research in the following markets: Strategic Analysis of ASEAN Automotive Outlook, 2020 Vision of the Australian Automotive Aftermarket, CEO 360 Degree Perspective of the Automotive Industry in Myanmar, Strategic Growth Opportunities from AEC Implementation and New Government Policies in ASEAN, Analysis of the Advanced Driver Assistance Systems Market in Japan amongst others. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
Strategic Growth Opportunities in Navigation Systems Market in ASEAN / P6EB-18
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