Neversink Media Group signed Centel Media to manage the website of Pocono 96.7, the premier oldies station in the Poconos, playing the greatest hits from the 60's, 70's and 80's. Centel Media is responsible for all of the station's website design and online reputation needs, but it's the landmark change to their radio advertising that truly highlights the value of this new partnership. Now, Pocono 96.7 will not only allow air time for advertisement, but web time as well. Each business that invests in advertising with Pocono 96.7 can extend their brand's name online, paving the way for fresh and exciting possibilities in radio marketing. In return, Centel Media will be receiving significant promotion on Pocono 96.7 that Jack Cola, CEO of Centel Media, said will “spread word of their online reputation management and search engine optimization services to a new, untapped market of potential customers.”
This marks yet another blockbuster signing by Cola. He and Bud Williamson, owner of Neversink Media Group, struck the deal at approximately 7 pm. on August 30, cementing a significant presence in the Tri-State region for both companies. No doubt, Cola's local roots had an impact in establishing this new business relationship. He and Williamson are deeply involved with the area and share a desire to bring a unique, new approach to broadcasting in the region.
The deal between Centel Media and Neversink Media Group is a conjoined effort to stir up commerce in the Tri-State area. Pocono 96.7 is just the first of several investments Neversink Media Group has entrusted with Centel Media. In addition to web design, Centel Media will provide metatagging and keywording to build a stronger online presence for each website. With a greater online reputation, Neversink Media Group and their radio stations, including Pocono 96.7, will secure a wider audience, elevating them over other stations in the region. Any company that purchases air time on Pocono 96.7 will also gain flash advertisements on the web. This technique bridges the gap between radio and Internet, taking broadcast advertising to an entirely new medium.
In all, this deal is a victory for both companies. Bud Williamson has ensured the growth of Neversink and Pocono 96.7, crossing onto a new platform that will transform the radio business. Cola continues to challenge the standards for online reputation management. With a tenure at Centel Media only months old, Cola has taken the company to new heights, navigating over untraveled waters in search of ways to lift Centel Media above the competition. Neversink Media Group and Centel Media are two companies set to buck trends and stay ahead with proven leadership that never fails to produce lucrative success.
About Centel Media
Centel Media (centelmedia.com) is widely heralded as the foremost online reputation company in the world. The firm was originally launched in 1980 as a public relations firm, but now provides tools and strategies for those wishing to seize control of their online reputation. After several years of publishing print press releases, Centel Media employees began publishing these releases online to improve reach and to better assist its clients. More recently, the company took that vision and expanded it. With its newest management, Centel Media offers a vast list of online reputation monitoring and defense services to individuals and brands alike. Centel Media is known for its standard-setting technologies as well as its proprietary strategies. The company's client list includes government bodies, noteworthy politicians, Fortune 100 companies, small businesses, doctors, dentists, lawyers, and private citizens.
Matthew Shaffer - Editor-in-Chief, Centel Media.