Cision announced a new alliance today with Taboola, a leading content-distribution and discovery platform. The partnership gives Cision's customers the ability to reach highly engaged users on top publisher sites including The New York Times, Huffington Post, USA Today, Time and many more.
"Taboola's vision has always been to connect users with content they may like, no matter where they are and what platform they are using," said Adam Singolda, CEO of Taboola. "This partnership is a natural evolution of our vision because it connects Cision's clients, who represent thousands of top high quality brands and marketers, with unprecedented reach, scale and highly engaged audiences."
Through this partnership, Taboola works with Cision to distribute their clients' content on thousands of different premium branded sites through visually engaging image-based recommendations. Taboola's predictive technology then optimizes the placement of this content based on users' overall level of engagement. This means that content provided by Cision and distributed by Taboola will only be recommended and discovered to the most qualified users.
"Telling a story through video, images and rich content has always been the best way to attract the attention of an audience. With Taboola's unique engine, our clients can now use multimedia to power their story and get in front of millions of readers across thousands of publisher websites in our network," said Cision's CEO, Peter Granat.
Cision's Content Marketing Suite helps brands create and amplify branded content as well as analyze the results of each campaign. It is available by subscription through CisionPoint, Cision's Marketing and PR software platform.
Cision (cision.com) is a leading provider of cloud-based PR software, services and tools for the marketing and public relations industry. Marketing and PR professionals use our products to help manage all aspects of their brands from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, is quoted on the Nordic Exchange with revenue of approx. SEK 1.0 billion in 2012.
Headquartered in New York City, with R&D in Israel and offices in London, Taboola (taboola.com) is the world's leading content-distribution and discovery platform. Taboola serves over 2.5B daily recommendations to over 300M monthly visitors on the web's most innovative publisher sites, including AOL/Huffington Post, USA Today, Business Week, Time, Sports Illustrated and The New York Times. Publishers, marketers, and agencies leverage Taboola in order to retain users on their site, monetize their traffic, and distribute their content to drive high quality audiences.