PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Constant Technological Innovations in Automotive Safety Warrants Frequent Updates to Legislation Finds Frost & Sullivan - The heavy price tags of active safety systems give buyers pause; an insight by Frost & Sullivan Analyst Nivedita Manoharan
Constant Technological Innovations in Automotive Safety Warrants Frequent Updates to Legislation Finds Frost & Sullivan

 

NewswireToday - /newswire/ - London, United Kingdom, 2013/09/11 - The heavy price tags of active safety systems give buyers pause; an insight by Frost & Sullivan Analyst Nivedita Manoharan.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Automotive/Trucking/RV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

With the number of fatalities and injuries on the rise, legislative authorities in Europe are taking a keen interest in the safety of pedestrians, passengers and drivers. This enhanced focus on safety has far-reaching ramifications for the automotive industry.

The automotive industry marketed most active safety technologies, especially adaptive cruise control (ACC), autonomous emergency braking system (AEBS), and forward collision warning (FCW), as optional features due to consumers' limited awareness of their importance. However, with the European Commission mandating the fitment of electronic stability control (ESC) and considering AEBS for city driving, vehicular safety fitments are becoming the norm.

There are likely to be more regulatory changes based on the functionalities of advanced driving assistance system (ADAS) applications such as lane departure warning (LDW), AEBS, pedestrian detection, and intelligent speed adaptation (ISA) systems. These functionalities are especially relevant because they have been considered under 'other significant projects' by the Euro New Car Assessment Program (Euro NCAP).

Even though car makers are including novel safety systems in their vehicles, they are not finding many takers for it in the price-sensitive non-luxury vehicle segments. For a low-cost vehicle, at any given price band, the add-on cost of ADAS functionalities will constitute a high percentage of the vehicle sticker price, while the same for a luxury car would constitute a smaller percentage, even if the ADAS is a sophisticated add-on such as Night Vision System or ACC with Stop and Go.

"Certain consumers tend to prefer lifestyle features to ADAS functionalities. To ensure the safety of customers despite their preferences, OEMs can take the onus of making 'lifestyle' vehicles safe," said Frost & Sullivan Automotive and Transportation Research Analyst Nivedita Manoharan. "An obvious solution would be to make available cost-effective retrofit ADAS systems, software or applications and mandate their fitting on vehicles in operation."

Even in favourable economic conditions, ADAS' uptake had not been encouraging in the developed markets. Though consumer awareness of value-added features, such as blind spot detection (BSD) and night vision systems is rising, they are not impressed by ADAS' value proposition at the point of sale.

Further, the decline in new vehicle sales has lengthened the replacement rates of vehicles, pushing the timeline for reaching zero fatalities. Even with the increasing deployment of ADAS retrofit solutions, better consumer acceptance, and legal assistance, the soonest this goal can be reached is 2030.

A whirlwind of legislative and regulatory changes are likely to disrupt industry dynamics, and increase competitiveness. For instance, if vehicle-to-vehicle and vehicle-to-infrastructure communication becomes the mainstay of inter-vehicular communication, it can be used to cater to various ADAS functionalities. However, these technologies also pose cyber-security issues and privacy issues; and the laws for tackling it are still loosely interpreted, and in some cases, misinterpreted.

"Unless amendments are made to the existing framework for cyber laws, the growth of such technologies may be shunted," noted Manoharan. "Safety has become a long-standing inflection in the automotive industry with binding impact on legislation; after all, Zero Fatality or Complete Safety is the new Green."

This press release is based on a market insight, entitled Are Legislative Frameworks Geared Towards Attaining Zero Fatalities Goal?, which is part of Frost & Sullivan's Automotive & Transportation (automotive.frost.com) Growth Partnership Service program. Frost & Sullivan is also studying the impact of various NCAP initiatives on safety technologies across various regions such as Europe, US, Korean, Japan, China and Latin America.

If you are interested in more information or would like to speak to Ms. Manoharan directly, please contact Katja Feick, Corporate Communications, at katja.feick[.]frost.com.

About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion | Join Us: Join our community | Subscribe: Newsletter on "the next big thing" | Register: Gain access to visionary innovation.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Automotive/Trucking/RV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Automotive/Trucking/RV articles,
CATCH Visitors via Your Competitors Announcements!


Constant Technological Innovations in Automotive Safety Warrants Frequent Updates to Legislation Finds Frost & Sullivan

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Automotive Safety | Frost & Sullivan
Publisher Contact: Katja Feick - Frost.com 
+49(0)69 7703343 katja.feick[.]frost.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Automotive/Trucking/RV via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Frost & Sullivan / Company Profile


Read Automotive/Trucking/RV Most Recent Related Newswires:

Vehicle Parc and Market Dynamics Transform KSA Automotive Aftermarket, Forcing Vendors to Change Their Business Approach
New Business Models and Service Expansion in European Automotive Aftermarket eRetail Strengthen Growth Opportunities Finds Frost & Sullivan
First MAN TGX EfficientLine 3 Goes to Spedition Hillert
NEOPLAN Tourliner Wins iF Design Award 2017
Field Testing the New MAN Six-cylinder Naturally Aspirated Engine for Cogeneration Systems
Turkish Medium- and Heavy-duty Truck Manufacturers to Increase Production Volumes and Quality to Meet Evolving User Demands Finds Frost & Sullivan
MAN Truck & Bus Begins Selling The TGE
MAN Joins CharIN
Connected Truck Telematics Providers Focus on Partnerships to Keep Pace with Digital Transformation Finds Frost & Sullivan
MAN and CNL to Bring eTrucks to Our Roads
Automotive OEMs Prepare for 48v Power-net, Fuelled by Autonomous Driving and Stringent Emission Norms Finds Frost & Sullivan
Automotive OEMs Standardise Testing and Explore Alternative Powertrains to Comply with RDE Deadlines Finds Frost & Sullivan
Infiltration of New Green MD-HD Trucks and Buses Set to Transform North American & European Hybrid-Electric Truck & Bus Market Finds Frost & Sullivan
Disruptive Impact of Global LNG Trade Fuels Growth Opportunities in the Medium-heavy Duty CNG and LNG Truck Market Finds Frost & Sullivan
Positive Outlook for the Indonesian Automotive Market Reports Frost & Sullivan

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  MagLar, Inc.

Visit  JobsWare.com





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)