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Redwood Shores, CA, United States, 2013/09/10 - Global Research Organization Recognizes Oracle Eloqua for Empowering Business Growth through Intelligent and Effective Marketing Automation [NYSE: ORCL] - Oracle.com. NYSE, NASDAQ: ORCL
Today, market research and growth strategy firm Frost & Sullivan awarded Oracle Eloqua with the 2013 North American Visionary Innovation Award in Marketing Automation.
The award distinguishes Oracle Eloqua marketing cloud as best in class and recognizes the company’s ability to innovate and capitalize on the opportunities that will arise from emerging marketing and business trends.
Eloqua’s platform provides marketers with a way to target and segment the right audience, nurture and score leads to improve lead quality, execute global marketing campaigns, and track and manage campaign performance, including revenue growth.
Frost & Sullivan evaluated companies based on the following criteria: ability to understand and leverage trends, vision integration into strategy excellence, efficacy of innovation process, and degree of impact on business and society.
Frost & Sullivan’s global research team monitors more than 250,000 companies across 300 industries to determine how best-in-class companies manage growth, innovation and leadership.
With Oracle Eloqua’s Marketing Cloud, Modern Marketers Can:
• Target and segment the right audience.
• Nurture and score leads to improve lead generation.
• Access revenue and a reporting engine to analyze and quantify real-time results of marketing and sales efforts.
• Automate and analyze marketing and sales efforts.
• Run global marketing programs, including email campaigns.
• Track and manage revenue performance.
“The growth of online content, social and mobile has had a profound effect on digital marketing and the buyer’s journey,” said Andrea Ward, VP of Marketing, Oracle. “Oracle Eloqua Marketing Cloud tracks digital ‘body language, ’ which gives modern marketers comprehensive buyer profiles and allows them to create, execute, and track global marketing campaigns that drive revenue, sales and marketing alignment.”
“The Frost & Sullivan Visionary Innovation Award recognizes companies that have identified emerging trends in the market and develop industry-transforming technologies in response,” said David Frigstad, Chairman, Frost & Sullivan. “Oracle Eloqua offers state-of-the-art marketing automation software coupled with revenue performance management solutions. This combination assists marketing teams and personnel, and enables the modern marketer to gain higher ROI from marketing initiatives. Considering such attributes and achievements, we are proud to honor Oracle Eloqua with this award.”
Oracle (oracle.com) engineers hardware and software to work together in the cloud and in your data center.
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About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.
Contact: Simon Jones, Blanc & Otus
P: +1 415-856-5155 - E: sjones[.]blancandotus.com.