Atex, a leading supplier of content management, audience and advertising software solutions for media-rich industries (atex.com), is pleased to announce the addition of the AdsWizz digital audio ad-serving platform to its Atex AdBase advertising system. With the AdsWizz Ad Server integration, Atex is now able to exchange order and inventory information in real-time with one of the industry’s largest providers of digital audio advertising systems.
The Atex Ad Server Integration (ASI) module enables advertising departments to automate the entire ad order entry, digital fulfilment, billing and accounts receivable workflow. ASI supports all digital advertising formats on all devices. The integration between AdsWizz and the Atex AdBase system gives advertising buyers the ability to place targeted audio ads within the rapidly-growing AdsWizz network of global digital and audio publishers.
“Together we’re making it easier for advertisers, ad networks and agencies to buy audio advertising inventory in an integrated way,” said Alexis van de Wyer, CEO of AdsWizz. “The integration with Atex will bring new buyers to AdsWizz’s global base of digital audio publishers and expand the digital audio advertising opportunities for Atex clients the partnership is a win on all sides.”
In addition to AdsWizz, Atex ASI works with all major digital ad serving platforms, including Google’s DART and DFP, Yahoo APT, Open AdStream (OAS), OpenX, AdGear, AdToma, Emediate, AdOcean, SmartAdServer, and Abacast Clarity. The unique Atex plug-in technology allows new ad servers to be integrated in a matter of days, usually with little or no core AdBase code changes.
Atex ASI automatically synchronizes information between ad serving platforms and the AdBase multimedia advertising system. This allows salespeople to spend more time designing effective multi-channel campaigns and less time entering orders into multiple systems, which translates into increased efficiency, greater accuracy, and a highly flexible workflow. With ASI’s built-in administration tools, campaigns can be set up quickly and easily. Targeting and audience segmentation rules can be matched to one or more ad servers with no duplication of effort.
Unlike other one-way ad server interfaces, Atex ASI is a true round-trip solution, capturing fulfilment information back from the ad serving system and allowing customers to be billed on what was actually run. Furthermore, Atex ASI empowers media-rich companies to become the hub of a multichannel advertising ecosystem. With a single-point of access to customer and inventory data, ASI supports bundled digital campaign packages for any combination of online, print, broadcast and radio advertising. Advertisers can determine what audiences they want to reach and which media combinations will be most successful.
“Advertising salespeople appreciate how Atex ASI allows the sharing of timely and accurate statistics with their customers,” said Per Ola Rydgren, Atex Vice President of Development. “Gone are the days when ad campaign performance cannot be analyzed until after a campaign has finished. Atex ASI tracks the effectiveness of each ad while the campaign is running, so underperforming ads can be corrected earlier in the process, which leads to greater customer service and satisfaction.”
Atex (atex.com) is a global technology company providing software and software-enabled services for media-rich industries. Atex develops content management, advertising management and audience platforms that enable companies to streamline operations and build multi-channel revenues. Atex is committed to developing and delivering software products that are increasingly engaging, collaborative, targeted, contextually relevant, and available on demand. See atex.com.
AdsWizz is a leading global technology provider of audio advertising solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world’s most prominent ad networks, agencies, and digital audio publishers.